Do any of the brehs here work in creative? (Copywriter, ad agency, graphic design)

Tapp

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I'm trying to weigh my options in terms of career interests and wanted to get some input from the coli brehs.

Basically input about the type of work that surrounds creative careers from the perspective of a coli breh. I assume it can be hard to be black as a creative (like all other career paths)
 

Music Fiend

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I'm hoping to get into the creative or account side myself breh. Just graduated.

Im interested in hearing about this
 

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I know a couple copywriters. They both got started working on the side and realized they had a knack for it.

1 is strictly freelance.
The other works in a smaller shop, but their role is more varied in that they do design.

1 is happier than 2.
 

Music Fiend

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I know a couple copywriters. They both got started working on the side and realized they had a knack for it.

1 is strictly freelance.
The other works in a smaller shop, but their role is more varied in that they do design.

1 is happier than 2.
Do you know if he's getting paid well as a freelancer?
 

criminology

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I'm trying to weigh my options in terms of career interests and wanted to get some input from the coli brehs.

Basically input about the type of work that surrounds creative careers from the perspective of a coli breh. I assume it can be hard to be black as a creative (like all other career paths)

I'm a creative director. What do you want to know?

In my experience, there are some serious drawbacks to the creative/design world.

There is a stupid amount of upfront grinding you need to do in order to even compete. the field is very competitive and fools that are "passionate" about design do work for free or peanuts.

You need a nice set of work to even get started somewhere and you need to know a lot of software and have a lot of technical skills. Whether you're a print designer or web designer there's a bunch of stuff you'll need to teach yourself to become competent. That's true for most careers but the problem with design/creative work, as opposed to something like accounting, is there is something ineffable about taste and design skill that is much harder to learn and master. People overvalue talent. In fact I don't think you need to be talented to work in design but getting competent takes a long time. Like becoming an accountant while sucking at math. You can learn it but it'll take time.

Also, the industry changes very rapidly. The web changes technologies incredibly fast, design fads come and go, new software is released, etc. you need to keep growing as a designer otherwise you die. Whereas many fields use the same basic skills now as 20 years ago. Try being a web designer with skills from five years ago let alone 20.

Getting paid to be creative is really draining year over year. If I never had to open photoshop again I'd be happy.

The are definitely some pros to the field though. If you're a hard worker and good at teaching yourself stuff, everything I said above can work in your favor. I have no training in design and have scrapped my way to my position by teaching myself stuff. There's no way I could become a comptroller or HR director without degrees in those fields.

The people are also a little better and more interesting and the work is often new and challenging. There is also more freedom. You can freelance or have large gaps in your resume and no one will care if your skills and portfolio are straight.

If I had to start over I'd probably try to work along side creative departments without actually being a creative, something like media analyst or project manager. But of course I'm burnt the fukk out right now and if I started as an analyst I would probably wish I could do creative work.
 

Music Fiend

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I'm a creative director. What do you want to know?

In my experience, there are some serious drawbacks to the creative/design world.

There is a stupid amount of upfront grinding you need to do in order to even compete. the field is very competitive and fools that are "passionate" about design do work for free or peanuts.

You need a nice set of work to even get started somewhere and you need to know a lot of software and have a lot of technical skills. Whether you're a print designer or web designer there's a bunch of stuff you'll need to teach yourself to become competent. That's true for most careers but the problem with design/creative work, as opposed to something like accounting, is there is something ineffable about taste and design skill that is much harder to learn and master. People overvalue talent. In fact I don't think you need to be talented to work in design but getting competent takes a long time. Like becoming an accountant while sucking at math. You can learn it but it'll take time.

Also, the industry changes very rapidly. The web changes technologies incredibly fast, design fads come and go, new software is released, etc. you need to keep growing as a designer otherwise you die. Whereas many fields use the same basic skills now as 20 years ago. Try being a web designer with skills from five years ago let alone 20.

Getting paid to be creative is really draining year over year. If I never had to open photoshop again I'd be happy.

The are definitely some pros to the field though. If you're a hard worker and good at teaching yourself stuff, everything I said above can work in your favor. I have no training in design and have scrapped my way to my position by teaching myself stuff. There's no way I could become a comptroller or HR director without degrees in those fields.

The people are also a little better and more interesting and the work is often new and challenging. There is also more freedom. You can freelance or have large gaps in your resume and no one will care if your skills and portfolio are straight.

If I had to start over I'd probably try to work along side creative departments without actually being a creative, something like media analyst or project manager. But of course I'm burnt the fukk out right now and if I started as an analyst I would probably wish I could do creative work.
When you say creative director, do u mean for an ad agency? Or in house?

Curious about your opinions on accounts. I may just go for the account executive side. Honestly I would like to be creative but I'd also like to have input on what we are creating and ideas... not so much how it is created. Would I be looking into strategy, or is that still in the realm of creative.


Any benefits to going the accounts/strategy way?

For me, I may not be the best creative as far as actual design but I have. Shell of a knack for dope, creative ideas such as commercials. I could create a scene in my head and would love to work with the copywriter and art director to have those ideas come to life.
 

criminology

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When you say creative director, do u mean for an ad agency? Or in house?

Curious about your opinions on accounts. I may just go for the account executive side. Honestly I would like to be creative but I'd also like to have input on what we are creating and ideas... not so much how it is created. Would I be looking into strategy, or is that still in the realm of creative.


Any benefits to going the accounts/strategy way?

For me, I may not be the best creative as far as actual design but I have. Shell of a knack for dope, creative ideas such as commercials. I could create a scene in my head and would love to work with the copywriter and art director to have those ideas come to life.

I work for an in house agency for a company with multiple brands so it's sort of a split between agency and in house. There is more long range investment in the accounts but I've worked across a variety of brands. I work in digital but wish I didn't. I've been working in the field since I was a kid and I'm really tired of it.

I think it sounds like you are good fit for the marketing director or activation side of things. There's a lot of thinking and leg work that goes into campaigns or activations like getting cars in department stores for giveaways or having a cobranded sports events. I've watched the people I work with achieve the impossible for events and activations. And there is always a need for creative campaign ideas because the creatives half the time are just grinding out shyt, but it can be a little hard to break into. If you worked for an agency on the account side you could get some experience crafting or contributing to campaigns and get a lot of knowledge of the planning and execution lifecycle.

If you go into the more marketing ideation side, I would suggest you focus on getting decent knowledge of basic business math like calculating gross profit margins, AUR, average order value, etc depending on the industries you end up in. You will be able to rise above pure creatives bc your ideas will have a some profit/business focus. If you can balance business and creative focus you'll get a leg up on a lot of other people.
 

jilla82

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I'm trying to weigh my options in terms of career interests and wanted to get some input from the coli brehs.

Basically input about the type of work that surrounds creative careers from the perspective of a coli breh. I assume it can be hard to be black as a creative (like all other career paths)
There are a good number of black marketers out there that are highly respected and make a lot of money.
The freelance guys make more money, and can choose their own lane.

I personally dont know anything about working for a company/corporation though.

I would rather take the chance on myself and strike out on my own.
A lot more opportunity, and a better chance to make money.

Are you a writer, graphic designer, or marketer?
Those are drastically different skills.
 
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