The blog era came into age during the late 2000's and early 2010's
Before social media took a strong hold in the early 2010's, the usage of HTML and coding in general inspired a generation of expressing themselves. The focus being on creative writing, art, and style.
Myspace along with Geocities and Bloggerwere the main influences that paved the way for sites like Tumblr and Early Youtube.
Nowadays, the focus is on apps since smartphones dominate the tech industry. Before it was desktops which led to the increase of blogs.