it does not go with the story arc breh.
Those series was BEFORE he got his ring. It gives him the illusion of 'earning his stripes'. The dude has a ring now, he's at the top of the hill. He and the Heat CANNOT lose this game/series because it will do too much damage to the brand that is created around him.
Do you really think anyone would respect this dude if he goes 1-3 in the Finals.

Ratings would dry up quick because this dude has been championed at 'the best of the NBA' yet he can't win.

People still remember Jordan & Kobe's runs. There would be no debate...no narrative.
Right now Lebron is already 'assumed' to be as great everyone else except those 2 guys (as far as perimeter players goes). He's not battling with anyone in the league...he's chasing ghost of the past. And people are only watching to see if he measures up.
Heat win tonight.