Earlier this year, he inked a six figure deal with videogame giant Electronic Arts to become the ambassador of “FIFA 14,” the latest in the soccer series that’s moderately successful in the United States but a phenomenon overseas. The franchise has sold more than 100 million copies in 51 countries worldwide, according to EA. “Drake is a very cultured, well traveled guy and he loves soccer and he loves the game,” says Adel “Future the Prince” Nur, Drake’s co-manager and head of business development (no relation to the artist of the same name). “This was really the perfect match where we took something that he loves and turned it into a business opportunity that made sense for both brands.” Coincidentally, “FIFA 14” and Nothing Was the Same will both be released Sept. 24, and Future says EA and Drake are in talks to do co-branding and cross-promotion at physical retail outlets. Nothing Was the Same is the culmination of four years of the Drake musical experiment, in which hip hop and R&B are held in careful equilibrium within the same artist.