His team is either trash or he's stubborn as hell. If he had just went dark for 12 months and faded out, his next release would have had him back on top of the charts temporarily out of pure curiosity. A surprise drop with zero fanfare that is his first words after last years beef would be a layup.
Instead he has never gone away and arguably dropped as much music/content as he typically does, which combined with his antics and generally being in everybody's face for the last year has him oversaturated already.