We renting sneakers to stunt in now 

LSWOP, short for Luxury Swop, is a new service that allows subscribers to get a pair of sneakers for one to four days for $150. There are also other plans available: two sneakers a month for $300, and 3 sneakers a month for $450 (it’s slightly cheaper to become a year-long member).
So you can rent the sneakers for up to four days?
Escoffery: You can keep the shoes for no less than a day, no more than four days. Our average sneaker is between $800-$1,500. That’s the cost of a yearly subscription. Everyone loves European luxury designer sneakers, but they don’t like the idea of buying sneakers that you’re going to wear once, and then they collect dust. So we offer a service where you pay a low monthly rate, and you can have up to three sneakers a month, which will cover you for every weekend for the whole year.
How do you pick who gets to wear your shoes and become a member?
Escoffery: We hand select our members. We ask questions to find out who the person is. We’re very selective about who we rent the shoes to, but we’re not excluding anyone. They have to sign the terms of agreement on what’s acceptable and what’s not. We understand there’s basic wear and tear, but anything that’s over the top is not acceptable. Each sneaker that goes out comes with a credit card hold for its retail amount. It’s like renting a car. When it’s returned, the hold is taken off the car. We have our patented 3M sole protector that goes on the bottom of the shoe, a pair of socks, Jason Markk’s product to clean it, and a shoe protector to stop it from creasing. Each customer has their own custom wood-wrapped box with their name on it. We make sure we cater to our clients.
Do people have to protect the soles when they wear them?
Escoffery: It’s mandatory, because our thing is to maintain the quality of the product we send out. When someone gets it, it needs to be brand new or close to brand new. Sneakers don’t get sent out more than two or three times before they’re then sold to our members on our website at an 80 to 90 percent discounted rate. It is important the sole stays protected. You may step out of the house and step in a pile of shyt—God forbid that happens. We don’t want our members walking on eggshells, but we need to preserve the shoes. If you slip that off, the bottom is never touched.
http://www.complex.com/sneakers/2016/09/meet-the-company-that-lets-you-rent-yeezys


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