Ebro(Hot 97) says "NO" to REGIONAL Sounding HipHop

[rapbeats]

for yall semi older heads to old heads. anyone 25+ that knows what REGIONAL hiphop use to sound like when hiphop was on fire(record sales wise as well as popularity).

Papoose Goes In On Ebro For Not Giving New York Artists A Spot - YouTube


we always go back n forth about this or that. the south this, the east/west that.

and us older heads always talk about how we missed that "REGIONAL" sound. where you could hear a record from the south... forget that. from Houston and know its a HOUSTON record and not an Atlanta or miami record. thats how regional it was. people had their own SOUND. but because of the internet and people following trends because of the net being allowed to literally watch a trend over and over and perfect it for themselves. you lose a lot of that REGIONAL sound that you had back in the day. where you could hear records and feel like those artists were taking you down their BLOCK. vs now where we all sound like we're in the same club.

but it goes deeper then that. WHy is it that REGIONAL Rap doesnt get a look? listen from that youtube clip of mr Program Director EBRO tell on himself. you hear the word "...if its regional" its not getting a look. now, that is the first time i have EVER heard someone from the radio straight out admit this.

So new artists. NOW you know. DO NOT think for one moment you will pop with a EAST COAST SOUND. it aint...happening. i dont care how FIRE you are. i dont care if your east coast sound is a 2014 sound in 2013. wont matter. if it sounds EAST COAST, it aint getting any burn. and thats on your own block in your own region. what a shame.

but here's the worse part. ask yourself this question. 90% of the Southern artists have a distinct sound in their music. Why is it that the SOUTH gets to make REGIONAL music and get big radio station push(on hot 97 as well) but no one else does?

 

[bouncy]

for yall semi older heads to old heads. anyone 25+ that knows what REGIONAL hiphop use to sound like when hiphop was on fire(record sales wise as well as popularity).

Papoose Goes In On Ebro For Not Giving New York Artists A Spot - YouTube


we always go back n forth about this or that. the south this, the east/west that.

and us older heads always talk about how we missed that "REGIONAL" sound. where you could hear a record from the south... forget that. from Houston and know its a HOUSTON record and not an Atlanta or miami record. thats how regional it was. people had their own SOUND. but because of the internet and people following trends because of the net being allowed to literally watch a trend over and over and perfect it for themselves. you lose a lot of that REGIONAL sound that you had back in the day. where you could hear records and feel like those artists were taking you down their BLOCK. vs now where we all sound like we're in the same club.

but it goes deeper then that. WHy is it that REGIONAL Rap doesnt get a look? listen from that youtube clip of mr Program Director EBRO tell on himself. you hear the word "...if its regional" its not getting a look. now, that is the first time i have EVER heard someone from the radio straight out admit this.

So new artists. NOW you know. DO NOT think for one moment you will pop with a EAST COAST SOUND. it aint...happening. i dont care how FIRE you are. i dont care if your east coast sound is a 2014 sound in 2013. wont matter. if it sounds EAST COAST, it aint getting any burn. and thats on your own block in your own region. what a shame.

but here's the worse part. ask yourself this question. 90% of the Southern artists have a distinct sound in their music. Why is it that the SOUTH gets to make REGIONAL music and get big radio station push(on hot 97 as well) but no one else does?

It's spiritual payback.

I believe what you put out, comes back to you, and NYC was on some other shyt when it came to other regions. We really loved smelling our own shyt, but we shytted on other people. This wasn't even just in music, but regular people who left NYC to live other places. We would talk about how NYC is better, and shyt on the place we were at, and built up hate towards us. A lot of people LOVED New Yorkers, and wanted to please us, but our egos fukked that up, and now we are seeing the payback.

 

[rapbeats]

It's spiritual payback.

I believe what you put out, comes back to you, and NYC was on some other shyt when it came to other regions. We really loved smelling our own shyt, but we shytted on other people. This wasn't even just in music, but regular people who left NYC to live other places. We would talk about how NYC is better, and shyt on the place we were at, and built up hate towards us. A lot of people LOVED New Yorkers, and wanted to please us, but our egos fukked that up, and now we are seeing the payback.

listen. i'm from the Best coast. but i aint stupid. sure yall asked for this in more ways then one. and yall deserve it. but with that said. there's no way on earth the best coast would've allowed our stations to only play westcoast only music. i cant imagine missing out on WU-Tang. reeediculous. but thats exactly whats happening right now. and its not just east. the west coast SOUNDING artists are not getting any real burn. Kendrick somewhat broke the bearers. but his album musically doesnt sound west coast. he has a couple of songs that due, the idea of interludes like he did them sounding old school 90's west. but thats it. those songs dont sound regional at all. they sound like "everybody" music. so sure thats better then it having to sound like the SOUTh. but overall we're still missing that sound from other areas.

 

[SpacelySprockets]

ebro needs to get fired

 

[W.I.Z.E.]

It's spiritual payback.

I believe what you put out, comes back to you, and NYC was on some other shyt when it came to other regions. We really loved smelling our own shyt, but we shytted on other people. This wasn't even just in music, but regular people who left NYC to live other places. We would talk about how NYC is better, and shyt on the place we were at, and built up hate towards us. A lot of people LOVED New Yorkers, and wanted to please us, but our egos fukked that up, and now we are seeing the payback.

There's some truth to that but it's deeper than that.

As a NYer it was simple...back in the 80's and 90's there just wasn't the volume of hip hop coming from outside of NY. But ppl out here still appreciated Scarface, NWA, Liks, etc.

Then came the Bling Bling era were hip hop seemed to suffer from materialism more than ever before. It was just NY, the Mid West and West Coast didn't ride out with that sound that much, it's just that again, because NY had so much volume, you heard their outcry against it the most.

Fast forward through the 2000's and there is still a NY sound, a Cali sound, etc. Most artists, with the exception of few, you can tell where they from or NOT from after hearing two songs.

Trust, I never thought Roc Marciano was from Compton...never thought Kendrick was from Bk. J. Cole doesn't sound like he's from NO.

So while, I agree hip hop doesn't have as strong a regional sound as it did in the 90's. Regional sounds still exist.

 

[W.I.Z.E.]

listen. i'm from the Best coast. but i aint stupid. sure yall asked for this in more ways then one. and yall deserve it. but with that said. there's no way on earth the best coast would've allowed our stations to only play westcoast only music. i cant imagine missing out on WU-Tang. reeediculous. but thats exactly whats happening right now. and its not just east. the west coast SOUNDING artists are not getting any real burn. Kendrick somewhat broke the bearers. but his album musically doesnt sound west coast. he has a couple of songs that due, the idea of interludes like he did them sounding old school 90's west. but thats it. those songs dont sound regional at all. they sound like "everybody" music. so sure thats better then it having to sound like the SOUTh. but overall we're still missing that sound from other areas.

[ame="http://www.youtube.com/watch?v=3ZHkmgkuPDg&list=PLKNqmoD-otwEcW4WQQoC1UWKXb1K0GtnO"]08 - M.A.A.D City (Feat. MC Eiht) - Kendrick Lamar | Good Kid M.A.A.D City - YouTube[/ame]

[ame="http://www.youtube.com/watch?v=prf14aeDPYs&list=PLKNqmoD-otwEcW4WQQoC1UWKXb1K0GtnO"]13 - The Recipe (Feat. Dr Dre) (Bonus Track) - Kendrick Lamar | Good Kid M.A.A.D City - YouTube[/ame]

 

[bouncy]

listen. i'm from the Best coast. but i aint stupid. sure yall asked for this in more ways then one. and yall deserve it. but with that said. there's no way on earth the best coast would've allowed our stations to only play westcoast only music. i cant imagine missing out on WU-Tang. reeediculous. but thats exactly whats happening right now. and its not just east. the west coast SOUNDING artists are not getting any real burn. Kendrick somewhat broke the bearers. but his album musically doesnt sound west coast. he has a couple of songs that due, the idea of interludes like he did them sounding old school 90's west. but thats it. those songs dont sound regional at all. they sound like "everybody" music. so sure thats better then it having to sound like the SOUTh. but overall we're still missing that sound from other areas.

The west use to dis the south also, which is why I feel it's payback time, but it's also people wanting to hear something new. I know I get tired of hearing something that is suppose to be an "east coast" or "west coast" sound, and it is just a remake of something that was popular. I think calling something regional, as far as the east or west coast, is really calling it old sounding. In other words west coast would be a "more bounce to the ounce" type of sound with a synthesizer, and east coast would be a old nas or some type of smooth sound, with a lot of bass guitar sound, and thick drums, that came out around 1994-1996.

If someone came out with music that had that FEELING of those regions while still sounding new, they would get play.

 

[bouncy]

There's some truth to that but it's deeper than that.

As a NYer it was simple...back in the 80's and 90's there just wasn't the volume of hip hop coming from outside of NY. But ppl out here still appreciated Scarface, NWA, Liks, etc.

Then came the Bling Bling era were hip hop seemed to suffer from materialism more than ever before. It was just NY, the Mid West and West Coast didn't ride out with that sound that much, it's just that again, because NY had so much volume, you heard their outcry against it the most.

Fast forward through the 2000's and there is still a NY sound, a Cali sound, etc. Most artists, with the exception of few, you can tell where they from or NOT from after hearing two songs.

Trust, I never thought Roc Marciano was from Compton...never thought Kendrick was from Bk. J. Cole doesn't sound like he's from NO.

So while, I agree hip hop doesn't have as strong a regional sound as it did in the 90's. Regional sounds still exist.

New Yorkers shytted on A LOT of people back in the day. The DJ's did it, the magazines did it, the artist did it, and the regular people did it. I remember playing E-40 "sprinkle me", and this kid getting mad at me for it since it was west coast music Even Scarface was talking on the Combat Jack show how he got booed at the New Music Seminar. Outkast, and Goodie Mob went through the same thing in 1994. I remember them complaining about it. Even Andre 3000 was yelling "the south got something to say" when they were getting dissed at the source awards, and it was all about the east, and west coast.

I really feel people got tired of not getting their props while NYC kept bigging themselves up, and don't really pay us any mine, now that they are doing their thing. I also see it slowing down, and stopping, soon. When a new producer gives that new sound for each area, and rappers put their regional slang, and way of life to the tracks, is when things are going to get regional again.

 

[rapbeats]

Compton (Feat. Dr. Dre) - Kendrick Lamar - Good Kid M.A.A.D City - YouTube

I SAID a couple of songs.. reading is fundamental. and we know that song did not BLOW UP outside of the west coast. now did it? NOPE.

what songs have been the HOT songs for KL? swimming pools? not a west coast sound.

actually i proove ebro's theory. now that doesnt mean it works financially. it just means thats what these stations are PUSHING.


KL's real singles

The Recipe(west coast sounding song) US- 103 on the charts

Swimming Pools(DRANK) US- 17 on the charts (southern sounding song)

Backseat Freestyle -US 106 on the charts

Poetic Justice feat drake US- 26 on the charts (not a west coast sounding song)

B..ch, Dont Kill My Vibe US- 32 on the charts (not a west coast sounding song).


the songs that were and are still being pushed by radio are swimming pools(not much anymore), poetic justice, and B..ch, Dont Kill My Vibe


its a setup. EBRO just told you. NO REGIONAL MUSIC. so if we look at KL as the closet thing to a REGIONAL sounding artist. and even his best singles are not REGIONAL sounding. ya know darn well the lesser rappers aint getting ANY play on the radio with a regional sound no matter how good they are when it comes to song creating, hooks, beats. THEY DONT WANT YOUR SOUND unlesssss its a southern sound. and yall were wondering what FAT joe and a lot of them east coast artists were running down south to get beats or trying to mimic a southern sound. now you know.

i told yall before. the system also dictates what you hear. unless artists get together a be real strong with their convictions of making their own sounds. you will hear whatever is getting artists signed. thats what every rapper will attempt to create or else he wont get signed. for those "INDEPENDENT" artist, they cant blow either. because the fake independent artist are not really independent like being alone by themselves running their entire brand. its usually a production company behind him. or well known industry management company behind them. the real indie guys are not getting burn with a REGIONAL sound no matter how good they may be.


the problem with this mentality from the radio is that the last time hiphop sold like crazy. guess what it sounded like? REGIONAL. that "EVERYBODY" music is cool sometimes. but not all the time. thats why its so disposable now. because you know in 2 weeks someone else will make the same type of song.

that would not be the case if you made REGIONAL music more often.

 

[WickedGames]

French Montana is all over the radio and flopped.

The Radio DOESN'T MATTER.

Build your fanbase online.

 

[keond]

As a semi older head (32) who has spent half his life up north and the other down south i will say this. The southern stations used to play a little of everything. When i moved to the south in 10th grade or so(1997-98), the hottest song on ATL radio was If i ruled the World by Nas...they also played plenty of Jay and then it was the Ruff Ryders invasion. They played right along side Bout it Bout it, Luke, Outkast, Cash Money and whatever else. When i would go back up north, i would hear Nas, Jay, etc but ZERO down south music. That trend probably continued up until the early 2000s. I wasn't exposed to southern music until the late 90's. They simply didn't play it. It was like a blackout. When i came down here it was a crash course in UGK, Geto Boys, Outkast Goodie, shyt that I heard in passing but never was immersed in. The fact that NY is now forced to play music from outside of NY or risk further irrelevancy is KARMA.

 

[newworldafro]

Homogenization of Hip Hop

 

[Da King]

Compton (Feat. Dr. Dre) - Kendrick Lamar - Good Kid M.A.A.D City - YouTube

08 - M.A.A.D City (Feat. MC Eiht) - Kendrick Lamar | Good Kid M.A.A.D City - YouTube

13 - The Recipe (Feat. Dr Dre) (Bonus Track) - Kendrick Lamar | Good Kid M.A.A.D City - YouTube

are you fukking stupid? Kendrick is the only nikka from the west getting play, and that MC Eiht and COmpton get NO play on the radio

 

[W.I.Z.E.]

I SAID a couple of songs.. reading is fundamental. and we know that song did not BLOW UP outside of the west coast. now did it? NOPE.

what songs have been the HOT songs for KL? swimming pools? not a west coast sound.

actually i proove ebro's theory. now that doesnt mean it works financially. it just means thats what these stations are PUSHING.


KL's real singles

The Recipe(west coast sounding song) US- 103 on the charts

Swimming Pools(DRANK) US- 17 on the charts (southern sounding song)

Backseat Freestyle -US 106 on the charts

Poetic Justice feat drake US- 26 on the charts (not a west coast sounding song)

B..ch, Dont Kill My Vibe US- 32 on the charts (not a west coast sounding song).


the songs that were and are still being pushed by radio are swimming pools(not much anymore), poetic justice, and B..ch, Dont Kill My Vibe


its a setup. EBRO just told you. NO REGIONAL MUSIC. so if we look at KL as the closet thing to a REGIONAL sounding artist. and even his best singles are not REGIONAL sounding. ya know darn well the lesser rappers aint getting ANY play on the radio with a regional sound no matter how good they are when it comes to song creating, hooks, beats. THEY DONT WANT YOUR SOUND unlesssss its a southern sound. and yall were wondering what FAT joe kept running down south to get beats. now you know.

we can agree to disagree. I think that Swimming Pools sounds like a West Coast song.

And I would say that damn near all of the Lil Wayne's and 2Chainz sounds Regional.

I think the bigger point is that the "regional" sound has evolved. NY sound used to be boom bap, West Coast more synth's.

You still have artists like Action Bronson, Jada, Roc Marciano, Joey Bada$$ that sound NY...Tyga, ab soul, Schoolboy Q, E40, sound West Coast.

 

[rapbeats]

New Yorkers shytted on A LOT of people back in the day. The DJ's did it, the magazines did it, the artist did it, and the regular people did it. I remember playing E-40 "sprinkle me", and this kid getting mad at me for it since it was west coast music Even Scarface was talking on the Combat Jack show how he got booed at the New Music Seminar. Outkast, and Goodie Mob went through the same thing in 1994. I remember them complaining about it. Even Andre 3000 was yelling "the south got something to say" when they were getting dissed at the source awards, and it was all about the east, and west coast.

I really feel people got tired of not getting their props while NYC kept bigging themselves up, and don't really pay us any mine, now that they are doing their thing. I also see it slowing down, and stopping, soon. When a new producer gives that new sound for each area, and rappers put their regional slang, and way of life to the tracks, is when things are going to get regional again.

its already happening but they cant blow unless the INDUSTRY allows them to blow. you say bu but the internet. i say NO.

how do you think these so called no namers go from 50 hits to 50,000 over night? its not cause the song is different then it was before. its because these people have paid people to make it LOOK like you are getting that many hits when you're really not. they are playing with the system. gaming it more or less. some that do it legit, they are linking your song and artist channel to a super database of people who click on music all the time on soundcloud, youtube, vimeo, etc. once they hit those people with a flash that says "NEW ARTIST: Mc Wacktastic " the user will click on the song. doesnt matter if its hot or not. it will go viral if 50k just click on it to see what its all about. then they can control the comments section. they leave the positive ffeed back and delete the negatives. so now the rest of the corn ball world that lets others dictate what they should listen to. will click on this song assuming its Hot since every comment says so and it has 50k hits in one day. it must be hot. thats called TRAINING. they are training us the users how to be fooled and THINK wack music is hot music based on fake comments or only positive comments and fake clicks or clicks that only came about because of a PUSH to click. it wasnt organic.

so while all that is going on for that fact indie rapper. you the real indie rapper that has that new hot regional sound for Iowa. you aint getting any burn. or any looks. cause you dont have the money to pay for 50k youtube clicks. therefore labels wont bother with you.