Elliot Grainge, 10K CEO first ever interview with LA Times

[ISO]

Elliot Grainge is ready to step out from his father's shadow

The hip-hop mogul and son of Universal Music Group CEO Lucian Grainge on the demise of the major labels, his fiancee Sofia Richie and the whole nepo-baby thing.

www.latimes.com

 

[critical_temp]

So..Elliot, not Lucian

 

[King]

The true face of black culture

 

[Ellen Degeneres]

Let me get this right. This fella has it all - a father who is the CEO of the biggest music company in the world who put him on to the music game, multimillion dollar connections in the industry, a Beverly Hills lifestyle and a multimillion dollar fiance. But that's not enough, he also wants to be loved by you. Because he signed Trippie Redd and Ice Spice after their stuff already blew up on Youtube. I'm sorry, but This guy is probably the reason hip hop sucks now. His dad said "fine son, I'll let you have hip hop"

 

[Devil Plisken…CMS]

Let me get this right. This fella has it all - a father who is the CEO of the biggest music company in the world who put him on to the music game, multimillion dollar connections in the industry, a Beverly Hills lifestyle and a multimillion dollar fiance. But that's not enough, he also wants to be loved by you. Because he signed Trippie Redd and Ice Spice after their stuff already blew up on Youtube. I'm sorry, but This guy is probably the reason hip hop sucks now. His dad said "fine son, I'll let you have hip hop"

Aww

 

[Ellen Degeneres]

Anyone remember around 2018 when Trippie Redd was flexing on one of those Instagram clips, "I signed to the son of the CEO of Univeral Music!!" Not that I signed to some random ass indie label with no money that said they would empower my artistic vision. So the real sales pitch is probably, come sign to me and you'll get a backdoor to the board room of UMG. You would have to be absolutely brainless to believe the narrative in that article.

 

[Chip Skylark]

Great watch if you’re interested on his record label

 

[Aje]

They got "indy label" industry plants now.

"Independent"? FOH

 

[zayk35]

It's crazy how hip hop is now largely run by not just white ppl but, fukkkin white ppl from other countries. I know its not just hip hop but still. Now you can understand why the main shyt that pops is the most negative lowest common denominator shyt.

 

[Canon]

bunch of cacs and corny white bytches running hip hop

 

[the elastic]

bunch of cacs and corny white bytches running hip hop

And you KNOW they asses do not listen to R&B + Soul older than 1995, IF THAT. No appreciation for soulful and passionate content, just c00nin and buffoonin thuggery.

 

[King]

It's crazy how hip hop is now largely run by not just white ppl but, fukkkin white ppl from other countries. I know its not just hip hop but still. Now you can understand why the main shyt that pops is the most negative lowest common denominator shyt.

Non-black people from other countries own everything in almost every hood in this country.

Are you really suprised?

 

[zayk35]

Non-black people from other countries own everything in almost every hood in this country.

Are you really suprised?

No I guess I shouldn't be

 

[mrfortune]

yeah this is fake news. they make it seem like he created a label and blew up organically, when he comes from money and his dad is one of the most powerful people in music lol. hasnt done anything to offend me so not hating but keep it real

 

[DanielAlfredsson]

The Kendall Roy comparison has never rung so true.