Currently reading Zero to One by Peter Thiel. Took some notes down:
"Entrepreneurs who stuck with Silicon Valley learned four big lessons from the dot-com crash that still guide business thinking today
Make incremental advances
Stay lean and flexible. Try things out, iterate, and treat entrepreneurship as agnostic experimentation
Improve on competition. You should build your company by improving on recognizable products already offered by successful competitors
Focus on product, not sales. If your product requires advertising or salespeople to sell it, it’s not good enough. The only sustainable growth is viral growth"
I went to school for marketing (one of my biggest regrets). I developed this notion that branding is more important product design, which is such an erroneous thought to have.
There was a bunch online pet stores before the dot com crash. Homogeneous, yet their CEOs thought that having the most extravagant Superbowl commercial would differentiate their company from others. All those companies are non-existent today
"Every great company is built around a secret that’s hidden from the outside. A great company is a conspiracy to change the world; when you share your secret."
"Every great company is built around a secret that’s hidden from the outside. A great company is a conspiracy to change the world; when you share your secret."
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