ESPN.com article low key releases the mark up on Lebron James Nike's

[JasonSJackson]

Retailers pay $83.10 sell for $200.00. 240% markup

7,500 pairs of LeBron Nikes stolen

He just did it.
A Memphis man has been charged with theft of property after driving away with a truck full of 7,500 pairs of the newest LeBron 12 Nike shoes with a retail value of approximately $1.5 million.
[+] Enlarge
AP Photo/Steve DykesA man was charged with theft after driving away with a truck full of 7,500 pairs of the newest LeBron 12 Nike shoes, which combined have a retail value of approximately $1.5 million.
In early November, police say Charles Jennings, an employee of cargo transportation company Intermodal Cartage Group, used his ID card to get into a secure lot and drive away with the valuable shoes.
Details of the story went public Monday when Jennings appeared in court. Mark Dunbar, assistant chief of the Shelby County Sheriff's Office, said Jennings will next appear in court after the new year. He is currently free on $75,000 bond.
Intermodal Cartage Group reported that the truck was missing, and when a tip of its whereabouts was confirmed, the Memphis Auto Cargo Task Force -- which includes the FBI office -- swung into action to recover the vehicle and arrest Jennings on Nov. 14.
"He had a pretty good idea what he had," Dunbar said. "They were Nikes and they were more valuable in that they hadn't been released yet."
The first colorway of the LeBron 12 shoes were supposed to hit the market Oct. 11 in the United States, but a cosmetic issue delayed the launch.
Jennings had been selling the shoes for about a week, and when members of the task force found the stolen loot, some 700 pairs were missing.
The declared value of the merchandise, $623,280, likely represents the value of the shoes bought by retailers ($83.10 a pair). Those retailers then sell the LeBron 12 in stores for $200.
In a recorded conversation upon his arrest, Jennings admitted to stealing the truck from Intermodal.

http://espn.go.com/nba/story/_/id/1...-driving-away-truck-full-lebron-12-nike-shoes

 

[ThugLife]

Yea and they cost nike like 3 dollars to make. This aint nothin new.

 

[Classic]

Yea and they cost nike like 3 dollars to make. This aint nothin new.

I asked my homie dat work in a factory in thailand he said dem shyts cost 2 dollas to make

 

[andre patton]

this aint dry snitchin at all. thats the industry standard.

i bought Nikes wholesale for a retail clothing store before, and also set the retail price. my normal markup was cost * 2.2 then i'd roundup to the nearest 5. So if the lebrons are $83.10 at cost, multiply that by 2.2 = $182.82, then I would round them up to $185.

with a shoe like the lebrons nike would actually set the retail value. they want all their retailers to sell for the same price when a shoe is first released. so if they told us we had to sell them at $200, we would have to sell them at $200 usually for the first month. then we could discount them if we still had stock left, and chose to do so.

I asked my homie dat work in a factory in thailand he said dem shyts cost 2 dollas to make

u got homies workin in sweatshops in thailand?

 

[Classic]

this aint dry snitchin at all. thats the industry standard.

i bought Nikes wholesale for a retail clothing store before, and also set the retail price. my normal markup was cost * 2.2 then i'd roundup to the nearest 5. So if the lebrons are $83.10 at cost, multiply that by 2.2 = $182.82, then I would round them up to $185.

with a shoe like the lebrons nike would actually set the retail value. they want all their retailers to sell for the same price when a shoe is first released. so if they told us we had to sell them at $200, we would have to sell them at $200 usually for the first month. then we could discount them if we still had stock left, and chose to do so.



u got homies workin in sweatshops in thailand?

Yeh dat my nikka till we gone

 

[froggle]

this aint dry snitchin at all. thats the industry standard.

i bought Nikes wholesale for a retail clothing store before, and also set the retail price. my normal markup was cost * 2.2 then i'd roundup to the nearest 5. So if the lebrons are $83.10 at cost, multiply that by 2.2 = $182.82, then I would round them up to $185.

with a shoe like the lebrons nike would actually set the retail value. they want all their retailers to sell for the same price when a shoe is first released. so if they told us we had to sell them at $200, we would have to sell them at $200 usually for the first month. then we could discount them if we still had stock left, and chose to do so.



u got homies workin in sweatshops in thailand?

so what is needed to buy wholesale from Nike?

 

[ThugLife]

this aint dry snitchin at all. thats the industry standard.

i bought Nikes wholesale for a retail clothing store before, and also set the retail price. my normal markup was cost * 2.2 then i'd roundup to the nearest 5. So if the lebrons are $83.10 at cost, multiply that by 2.2 = $182.82, then I would round them up to $185.

with a shoe like the lebrons nike would actually set the retail value. they want all their retailers to sell for the same price when a shoe is first released. so if they told us we had to sell them at $200, we would have to sell them at $200 usually for the first month. then we could discount them if we still had stock left, and chose to do so.



u got homies workin in sweatshops in thailand?

Negged for not feedin the streets and sellin them Nikes for the low, c00n.

 

[Sterling Archer]

In other news, water is wet. Stay tuned for more at 10...

 

[andre patton]

so what is needed to buy wholesale from Nike?

its a laborious process. they have to approve your account first. so they sent people to check out the store, make sure it matched their market.

if you wanna sell a shoe like the lebrons you have to have one of their top tier accounts. you can buy nikes at big 5, but they aint releasing the lebrons there. so the store has to be straight. you have to have other accounts that match up well with that demographic. our store carried bbc, gshocks, beats by dre, stussy, diamond...all that streetwear shyt so we were good on that end.

the most bullshyt tho is if you wanted shoes like the lebrons you had to buy other shyt too. like $10,000 worth of orders every season. and there are shoes you HAVE to take. even if i know i wouldnt be able to sell them to my customers, or if i knew the shoes looked like shyt, I still had to buy them. which is why we ultimately had to stop selling nikes.

Negged for not feedin the streets and sellin them Nikes for the low, c00n.

my shoes aint exclusive if the whole hood got the same pair too.

 

[andre patton]

Yeh dat my nikka till we gone

if he's the homie u need to help him with his resume or some shyt. nikkas fingers lookin like:

from making shoes for 19 hours a day

 

[JasonSJackson]

this aint dry snitchin at all. thats the industry standard.

i bought Nikes wholesale for a retail clothing store before, and also set the retail price. my normal markup was cost * 2.2 then i'd roundup to the nearest 5. So if the lebrons are $83.10 at cost, multiply that by 2.2 = $182.82, then I would round them up to $185.

with a shoe like the lebrons nike would actually set the retail value. they want all their retailers to sell for the same price when a shoe is first released. so if they told us we had to sell them at $200, we would have to sell them at $200 usually for the first month. then we could discount them if we still had stock left, and chose to do so.

Being the industry standard doesnt make it common knowledge.

what would happen if retailers didnt sell for 200?

 

[andre patton]

Being the industry standard doesnt make it common knowledge.

what would happen if retailers didnt sell for 200?

maybe. i figure most people worked retail at some point so they know what the cost is on a product, and they know how much the retail price is, so they can figure out the markup. plus, everyone knows the MOST you usually see stores mark stuff down is 50% off. because thats usually the ABSOLUTE LOWEST they can sell a product just to break even.

but to answer your question, you sign a contract agreeing to their price point before they will ship you the shoes for the special releases. if we tried to sell them at a discounted price right out the gate, then we would be in breach of contract and they will terminate our account. they could actually try to sue us, and would win, but it rarely ever gets to that level.

from a business standpoint it does make sense. with any special release, the most important factor is keeping demand high. you have to keep the product exclusive. you need more people willing to buy than you have stock available. discounting the merch too soon degrades the value in the eyes of the shopper. nike has an image to maintain.

 

[JasonSJackson]

maybe. i figure most people worked retail at some point so they know what the cost is on a product, and they know how much the retail price is, so they can figure out the markup. plus, everyone knows the MOST you usually see stores mark stuff down is 50% off. because thats usually the ABSOLUTE LOWEST they can sell a product just to break even.

but to answer your question, you sign a contract agreeing to their price point before they will ship you the shoes for the special releases. if we tried to sell them at a discounted price right out the gate, then we would be in breach of contract and they will terminate our account. they could actually try to sue us, and would win, but it rarely ever gets to that level.

from a business standpoint it does make sense. with any special release, the most important factor is keeping demand high. you have to keep the product exclusive. you need more people willing to buy than you have stock available. discounting the merch too soon degrades the value in the eyes of the shopper. nike has an image to maintain.

Price fixing.

Supposedly corporations arent able to legally do this.

 

[unit321]

$199.99 at eastbay. free shipping
http://www.eastbay.com/Mens/_-_/N-1pZ1z12cb7?cm_REF=Men's

 

[froggle]

its a laborious process. they have to approve your account first. so they sent people to check out the store, make sure it matched their market.

if you wanna sell a shoe like the lebrons you have to have one of their top tier accounts. you can buy nikes at big 5, but they aint releasing the lebrons there. so the store has to be straight. you have to have other accounts that match up well with that demographic. our store carried bbc, gshocks, beats by dre, stussy, diamond...all that streetwear shyt so we were good on that end.

the most bullshyt tho is if you wanted shoes like the lebrons you had to buy other shyt too. like $10,000 worth of orders every season. and there are shoes you HAVE to take. even if i know i wouldnt be able to sell them to my customers, or if i knew the shoes looked like shyt, I still had to buy them. which is why we ultimately had to stop selling nikes.



my shoes aint exclusive if the whole hood got the same pair too.

Thanks for the heads up, some people be looking to cop the latest Lebrons dropping $200, I'm always open to keepign an ear to streets as to who is selling it to those suckers