ESPN's NFL, College Football & NBA viewership is up when streaming is counted

[JordanWearinThe45]

ESPN's research into its streaming ratings has revealed that numbers are up.

According to the network, ESPN has seen a 23% increase in viewership among millennials (the 18-34 age group) year-over-year when live streaming and out-of-home viewing is counted. In the 25-54 demographic, the gain was 18%.

Overall, ESPN’s viewing is up 4% in total day viewing and 13% in prime time.

“These early findings from Nielsen tell us that Total Live Audience is the only meaningful way to understand sports consumption, including key insights into our Millennial viewers,” Cary Meyers, ESPN SVP of Fan and Media Intelligence, said in a statement. “We will continue to mine this data to not only inform us on how best to serve fans with our content, but also to guide advertisers on how best to optimize their brand on our platform with specific audiences.”

Monday Night Football had an increase of 13%, college football was up 16% and the NBA saw an 18% jump.

The millennials specifically had a 26% increase for Monday Night Football, 33% increase for college football, and 27% increase for the NBA.

The Wall Street Journal reported this week that Nielsen admitted that complete numbers for TV ratings haven't been given because streaming hasn't been counted in the traditional system.


ESPN's viewership is up in NFL, college football and NBA when streaming is counted

All that gon change once Net Neutrality gets 86'ed

 

[75 Others]

Illegal YT streams because I'm in that population

Nothing like typing in (insert game) live stream, post it on the TV and look at live chat to see the n-word being thrown around for no reason

 

[NYC Rebel]

I tried telling these fools on this board.

Over

and

over

and

over again

But they can't help but run with their agendas.

 

[JordanWearinThe45]

I tried telling these fools on this board.

Over

and

over

and

over again

But they can't help but run with their agendas.

 

[Killah Ray]

Ratings talk is largely irrelevant these days since most don’t account for streaming or dvr...

 

[NYC Rebel]

Ratings talk is largely irrelevant these days since most don’t account for streaming or dvr...

And for DVR, the industry can’t track for anything player past three days.

 

[BoBurnz]

People laugh at baseball but MLBtv being the best streaming service for sports by a mile is going to be what saves the league when the cable bubble bursts.

The NBA is the only other sports league that's really prepared for it, the NFL gonna be high and dry when that TV money is gone.