Dunno tbh...I feel like dude can do any type of records...I mean, even the softest tracks (remember Into You?), club tracks, smooth tracks, gangster tracks...but somehow almost everything he does nowadays feels underwhelming.
I'd try to get him some good features as 'competition'...def Joe Budden, Ab-Soul...some smooth singers for the hooks, not R&B/pop Chris Brown or anything, but real singers...maybe bring back some guys he worked with...Ransom...