if you doing more than a dab on your neck...and maybe another dab on the middle of your shirt...you doing it wrong and coming off desperate...
and by dab i mean...
place pinky over bottle...quickly flip it upside down...wipe it across your neck once...even if you fat dude with a bunch of rolls in your neck...
it may be okay to do the same thing across the middle of your shirt...risky though and you run out of cologne twice as fast...
And if you using that ax body spray shyt...

And if you using any type of spray bottle at all...
