Forbes Best NBA Fans List

Alexander The Great

Alexander The Great

I ain't gonna say this sh*t again
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As we did for the best NFL fans and best NHL fans, we used five measurable fan engagement criteria to find the NBA’s best: hometown crowd reach (defined by market researchers Nielsen Scarborough as a percentage of the local population that watched, attended, and/or listened to a game in the last year), 3 years worth of television ratings, 3 years of arena attendance based on capacity reached, 3 years worth of merchandise sales, and social media reach (a combination of Facebook likes and Twitter followers).

We made no differentiation among teams who reported attendance figures beyond capacity — every team over it was given the same consideration as if they reported 100%. To account for trends in behavior (i.e. reward the most loyal), changes in them and television ratings were also considered. Social media reach was calculated as a percentage of the local population. (To account for the dual team markets, we divided New York and Los Angeles’ population by two.) Within each metric, all 30 teams were scored and the sum or their scores determined their final ranking.

The Miami Heat fans took the top spot to little surprise, although with a tad bit of initial disgust. But then we looked at the team’s numbers pre-LeBron and realized there was no need to jump on the Heat-hater bandwagon. Fact is the team has ranked in the top 5 in the league in attendance and/or filled their arena to capacity since the 2004-05 season. Thanks to Shaquille O’Neal, Dwyane Wade and LeBron’s 4-year train stop, the team has had a player among those with the best selling jersey and/or the team’s merchandize has ranked among the league’s best-selling since 2004. The team ranks 3rd in the league in terms of its social media sheer volume of fans and its following as a percent of its population, a number that shows its reach extends beyond Miami-Dade County. To boot, LeBron’s exit didn’t lead to a mass exodus of fans. The Heat are still playing to a full capacity crowd and its merchandise remains among the top-selling in the league. There is enough momentum that the team signed an extension with Fox’s Sun South this past November that pays triple the current rights fee and keeps them on the network through the 2024/25 season.
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Top 10 Best NBA Fans:

1. Miami Heat
2. Oklahoma City Thunder
3. San Antonio Spurs
4. Chicago Bulls
5. Los Angeles Lakers
6. Boston Celtics
7. (tie) Dallas Mavericks
7. (tie) Indiana Pacers
9. Portland Trail Blazers
10. Los Angeles Clippers


obviously
 
thenatural

thenatural

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Surprised the Warriors aren't on here. Ehhh, I'm not interested enough to care about their criteria.
 
Wiirdo

Wiirdo

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Pacers :mjlol:

The Pacers routinely have TERRIBLE attendance, even when their team was good.
 
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