With their star suspended for the rest of the 2013 season and the team languishing in last place, the Milwaukee Brewers went looking for a way to say 'We're sorry' to their fans.
What they found was undoubtedly the best way to apologize: Free food and drinks.
To be more specific, each fan who spins the Miller Park turnstiles during the month of August will receive a $10 voucher that can be used at the stadium's concession stands. With 12 home dates in August and an average expected attendance of 30,000, that's a roughly $3.6 million hit the Brewers are taking with this "Fans First" promotion— or more than the $3.1 million they would have had to pay Ryan Braun had he not been suspended for 65 games after getting caught up in the Biogenesis scandal.
In taking this action, the Brewers have touched upon an existential truth in the fair state of Wisconsin: Nothing says "you're loved and appreciated" like free bratwurst and beer.
http://sports.yahoo.com/blogs/mlb-b...returning-rest-ryan-braun-2013-181202291.html
That's a lot of money. Considering they make a profit on concession stand food sales, $10 of food probably amounts to $6 in costs and $4 in profit. I mean, really, a hot dog does not cost $8. A bag of 8 hot dog rolls and a pack of 8 hot dogs costs less than $5 at the grocery store.
So, they are losing money in this promotion so it's good publicity and public relations, but they aren't losing the calculated $3.6 million.
What they found was undoubtedly the best way to apologize: Free food and drinks.
To be more specific, each fan who spins the Miller Park turnstiles during the month of August will receive a $10 voucher that can be used at the stadium's concession stands. With 12 home dates in August and an average expected attendance of 30,000, that's a roughly $3.6 million hit the Brewers are taking with this "Fans First" promotion— or more than the $3.1 million they would have had to pay Ryan Braun had he not been suspended for 65 games after getting caught up in the Biogenesis scandal.
In taking this action, the Brewers have touched upon an existential truth in the fair state of Wisconsin: Nothing says "you're loved and appreciated" like free bratwurst and beer.
http://sports.yahoo.com/blogs/mlb-b...returning-rest-ryan-braun-2013-181202291.html
That's a lot of money. Considering they make a profit on concession stand food sales, $10 of food probably amounts to $6 in costs and $4 in profit. I mean, really, a hot dog does not cost $8. A bag of 8 hot dog rolls and a pack of 8 hot dogs costs less than $5 at the grocery store.
So, they are losing money in this promotion so it's good publicity and public relations, but they aren't losing the calculated $3.6 million.