Since making his main roster debut in 2014, Rusev has been portraying a heel character on WWE programming, however that may change in the coming months.
There has been backstage talk recently about possibly turning Rusev babyface. WWE officials are leaning towards the latter for Rusev now that his feud with Roman Reigns has come to an end.
It was announced that that Rusev will be facing Brock Lesnar in Mexico City shortly after the upcoming
Survivor Series event. Since Lesnar is heading into Survivor Series as the heel, it's curious to see Rusev face him as a heel so close after the match with Goldberg, which Brock is expected to win.