Gay, lesbian Internet users bigger sports fans than their straight counterparts

[mozichrome]

Gay and lesbian consumers - professional athletes or not - are also sports enthusiasts off the courts and fields. In many ways, they're bigger aficionados than average fans. For instance, adult gay and lesbian Internet users are 11 percent more likely than the average adult online to attend pro sporting events, according to Nielsen, and 7 percent more likely to participate in an adult sports league.

Gay and lesbian adults are 51 percent more likely than the average adult to watch sports-related videos online and 28 percent more likely to boot up their computer to get their sports news. They're also big fans of fantasy sports, as they're 39 percent more likely to play fantasy sports online than the average adult Internet user.

The findings suggest that "gay and lesbian consumers should definitely be considered" in messaging by leagues, stadiums and sports networks, Solomon said. "Besides having a great deal of spending power, they're highly active online, especially when engaging with sports content."

Gay, lesbian Internet users bigger sports fans than their straight counterparts - Outsports


so that gay agenda huh?

 

[Lakerman0834]

 

[Brozay]

how you coming across links from a gay sports website though?

 

[mozichrome]

how you coming across links from a gay sports website though?

this was on front page of SB Nation.
yall love this so called gay agenda, i posted this

 

[Tr1pl3]

 

[ThugLife]

Who gives a shyt

 

[kingofnyc]

yup... this article is the beginning of pushing this gay agenda