There are pervasive ad tracking networks basically across the entire internet. Unless you’re taking active steps to anonymize yourself, chances are every site you visit is being observed by some advertising network that’s building a profile to target you with ads they think are relevant to you. And Facebook and Google play a huge role in this because of the vast amount of info they have on you already and how pervasive they are across the Internet. Selling the info they have on you to advertiser is pretty much the core of their business model.
If you visit a site with a Facebook like button and you’re logged into Facebook? Well that’s a bit of info Facebook can provide to advertisers to target you. If you’re logged into your Google account and watch a few YouTube videos? Well now advertisers can start putting together a profile of what they think you might like based on your preferences.
It’s creepy as hell because a savvy person can easily figure out what your typical browser activity is like based on what ads show up on your device.
If you visit a site with a Facebook like button and you’re logged into Facebook? Well that’s a bit of info Facebook can provide to advertisers to target you. If you’re logged into your Google account and watch a few YouTube videos? Well now advertisers can start putting together a profile of what they think you might like based on your preferences.
It’s creepy as hell because a savvy person can easily figure out what your typical browser activity is like based on what ads show up on your device.
