Gillie Says Don't Use The "Black Card" With Him
- Thread starter Louisville Slugz
- Start date
in before "he's not FBA"
UpAndComing
Veteran
This is a conversation I wanted to talk about for a min. Wanted to make a thread on it
The main reason why alot of Black own businesses never get off the ground or stall is because they promote it as a "Black Business". The main word in that phrase should be BUSINESS, not Black. You are already starting an enterprise with a gimmick that maybe 5% of the population even care about
And the 2nd point is that as a new business you never want to define your customer base before you even know what your customer base is. You can start a business with some idea in mind and come to find out Japanese and Italian people are 90% of your customer base. You gonna turn them away? Startups making like $4000/month would be a fool to turn them away. Only until you gain steam and are really profitable can you direct your Marketing to a specific customer base
Like Gillie said, you want to have customers buy from you 100 times, then after the fact they are like "Oh this is black owned? Cool"
The main reason why alot of Black own businesses never get off the ground or stall is because they promote it as a "Black Business". The main word in that phrase should be BUSINESS, not Black. You are already starting an enterprise with a gimmick that maybe 5% of the population even care about
And the 2nd point is that as a new business you never want to define your customer base before you even know what your customer base is. You can start a business with some idea in mind and come to find out Japanese and Italian people are 90% of your customer base. You gonna turn them away? Startups making like $4000/month would be a fool to turn them away. Only until you gain steam and are really profitable can you direct your Marketing to a specific customer base
Like Gillie said, you want to have customers buy from you 100 times, then after the fact they are like "Oh this is black owned? Cool"
Kiyoshi-Dono
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nikka buckin his eyes like an old Disney movie 
Barstool paying him well to be a good negro
Barstool paying him well to be a good negro
Who Not How
Superstar
Yep. Gillie right, that's wisdom talking.
nikkas are exploiting being Black owned to get support and sales. You can't build a reputation off that alone. You gotta actually produce a quality product or service that makes people want to support. It's even better if your business is so good folks don't even think of it as a Black owned business. It's just the spot to go to.
nikkas are exploiting being Black owned to get support and sales. You can't build a reputation off that alone. You gotta actually produce a quality product or service that makes people want to support. It's even better if your business is so good folks don't even think of it as a Black owned business. It's just the spot to go to.
NoirDynosaur
Yurrrrrrrrrr
Exactly, how a company markets their products, the quality of that product and the usefulness based on those products will gain more a loyal customer fan base.
Just saying its "BLACK" ain't enough. People need to see the work first
This is a terrible terrible take by Gillie and his approach and mind frame reign ignorance. The only reason I won’t call him a c00n or whatever is because based on his rhetoric he may not be smart enough to understand the fallacies of his argument.
His first ignorant point is stereotyping black owned businesses. He immediately assumes that black owned is not good. There’s no statistical, analytical or peer reviewed data that says that black owned businesses are worse in terms of customer complaints or service. This is a stereotype perpetuated under the white is right mantra and that’s simply due to the fact that whites have an economic advantage (stolen advantage BTW).
Ignorant point two by Gillie was the I don’t “want people to know it’s a black owned business until later”. This comment by Gillie shows a lack of basic business and marketing intelligence. In Marketing we are taught the three P’s (People, Process, Product). You have to analyze your target audiences and develop around it. A restaurant (which he was using as an example) wouldn’t work because he has to create a product that can drive in a revenue. As a black person it would mostly be food that caters to a black clientele. Through this product many will figure out that it is internally a black owned business especially the placement of where the restaurant is. His example is flawed and very low vibrational.
His third and ignorant observation is that black owned business itself doesn’t have sustainability. There are plenty of brands that started and emphasized it’s black owned status and mantra and was able to craft a very lucrative black clientele. Some examples include
Hair and design: Carols daughter
Food: A dozen cousins, Vicky pancakes, etc
Drinks: Elis isle tea, Brown estate wines
^^^^^ All through their lucurative black base was able to get multi store deals at Target/ Walmart, etc.
You get the point. This destitute way of looking at black businesses is rooted in ignorance, lack of intellect, and more ignorance.
Terrible, Terrible take by Gillie
His first ignorant point is stereotyping black owned businesses. He immediately assumes that black owned is not good. There’s no statistical, analytical or peer reviewed data that says that black owned businesses are worse in terms of customer complaints or service. This is a stereotype perpetuated under the white is right mantra and that’s simply due to the fact that whites have an economic advantage (stolen advantage BTW).
Ignorant point two by Gillie was the I don’t “want people to know it’s a black owned business until later”. This comment by Gillie shows a lack of basic business and marketing intelligence. In Marketing we are taught the three P’s (People, Process, Product). You have to analyze your target audiences and develop around it. A restaurant (which he was using as an example) wouldn’t work because he has to create a product that can drive in a revenue. As a black person it would mostly be food that caters to a black clientele. Through this product many will figure out that it is internally a black owned business especially the placement of where the restaurant is. His example is flawed and very low vibrational.
His third and ignorant observation is that black owned business itself doesn’t have sustainability. There are plenty of brands that started and emphasized it’s black owned status and mantra and was able to craft a very lucrative black clientele. Some examples include
Hair and design: Carols daughter
Food: A dozen cousins, Vicky pancakes, etc
Drinks: Elis isle tea, Brown estate wines
^^^^^ All through their lucurative black base was able to get multi store deals at Target/ Walmart, etc.
You get the point. This destitute way of looking at black businesses is rooted in ignorance, lack of intellect, and more ignorance.
Terrible, Terrible take by Gillie
I Really Mean It
Veteran
he’s right. that black-owned business shyt is corny. brehs treat that like it’s a handicap, as if the “black owned” label is a combo multiplier that will earn you sympathy purchases.
Kingofthereal
King of kings
I agree with him, I’ll take it even farther and add a lot black folks give white folks too much power over them. I’ve had black folks tell me white people wont let me start a business.
shyt blew my mind, how can you survive and thrive thinking like that. Is American racist? Hell yea but you can also make something from nothing IF YOU TRULY WANT TO.
shyt blew my mind, how can you survive and thrive thinking like that. Is American racist? Hell yea but you can also make something from nothing IF YOU TRULY WANT TO.
million dollar worth of sass babble
ShackZilla89
All Star
I mean... he is a Ethiopian, cosplaying as an ADOS...in before "he's not FBA"