Google Seeking To Promote Rivals To Stave Off EU Antitrust Action
The company subsequently offered to allow price-comparison rivals to bid for advertising space at the top of a search page, giving them the chance to compete on equal terms. But competitors said the measure failed to create a level playing field. Earlier this month, Google introduced a new link on its search results which aims to drive more traffic to price comparison rivals. British competitor Kelkoo said on its blog that it was one of several companies selected to try out the new link which will initially be available in Germany, France and the Netherlands. EU antitrust enforcers could levy fines up to 5 percent of Google's average daily worldwide turnover if it fails to comply with the 2017 order.
The company subsequently offered to allow price-comparison rivals to bid for advertising space at the top of a search page, giving them the chance to compete on equal terms. But competitors said the measure failed to create a level playing field. Earlier this month, Google introduced a new link on its search results which aims to drive more traffic to price comparison rivals. British competitor Kelkoo said on its blog that it was one of several companies selected to try out the new link which will initially be available in Germany, France and the Netherlands. EU antitrust enforcers could levy fines up to 5 percent of Google's average daily worldwide turnover if it fails to comply with the 2017 order.
