Yahoo! Inc. (YHOO) said Marissa Mayer will become chief executive officer, appointing a vice president from competitor Google Inc. (GOOG) to stem user defections and market-share losses that have fueled three straight years of revenue declines at the biggest U.S. Web portal.
Mayer will take over tomorrow from interim CEO Ross Levinsohn, who has led the Sunnyvale, California-based company since May, when Scott Thompson resigned over inaccuracies in his academic record. Shares of Yahoo rose in extended trading after the company made the announcement today in a statement.
As Yahoos fifth CEO in four years, Mayer, 37, will be charged with helping the company regain the attention of Web surfers who have backed away from the site, opting instead to socialize on Facebook Inc. (FB) and Twitter Inc. and search the Web using Googles tools. Her challenge will also be wooing advertisers that have shifted marketing budgets away from Yahoo.
Shes somebody that has a pretty good track record, said Herman Leung, an analyst at Susquehanna International Group. Shes a big name. But investors are saying, Weve seen this story before -- we dont know how long this lasts. Three CEOs in less than a year certainly makes investors try to temper upside expectations. It comes down to a matter of execution.
Yahoo shares rose as high as $16.62 after the announcement. They had fallen less than 1 percent to $15.65 at the close in New York, and have declined 3 percent so far this year.
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