But I can’t get entirely behind the few-bad-apples theory. Nor can I so neatly separate the gooners as a whole from the rest of us. Think about it for a second: What are these gooners actually doing? Wasting hours each day consuming short-form video content. Chasing intensities of sensation across platforms. Parasocially fixating on microcelebrities who want their money. Broadcasting their love for those microcelebrities in public forums. Conducting bizarre self-experiments because someone on the internet told them to. In general, abjuring connective, other-directed pleasures for the comfort of staring at screens alone. Does any of this sound familiar? Do you maybe know some folks who get up to stuff like this? It’s true that gooners are masturbating while they engage in these behaviors. You could say that only makes them more honest.
Granted, day-in-the-life TikToks or unboxing videos won’t poison your soul to precisely the same degree as gooner porn. But it’s hard not to see goonerism as just an intensification, almost a burlesque, of prevailing cultural trends. Pornosexuals are clearly not the only people out there in the process of retreating from life. It’s probably more useful to think of a company like Aylo—the owner of Pornhub and most of the other major tube sites, as well as most of the name-brand porn studios—as just another large tech-entertainment giant, like Meta, Netflix, or FanDuel. From these companies’ perspective, the ideal consumer would do literally nothing but goon, lose at gambling, and maybe watch other people play video games.