Hasbro firing Optimus Prime again, this time from Transformers 4

daemonova

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Hasbro CEO Says TRANSFORMERS 4 Will Revolve Around New Cast of Robots to Boost Toy Sales
by Brendan Bettinger Posted: September 12th, 2012 at 10:01 pm



We previously learned that none of the original cast of the Transformers series will return for Transformers 4, and the sequel will feature “some redesign of the robots.” However, Michael Bay and Co. may be taking those ideas further than you thought. Hasbro CEO Brian Goldner talked a bit about Transformers 4 at the UBS Best Of Americas 2012 Conference* and unveiled the placeholder logo seen above. Goldner lamented the stagnant toy sales around the release of Transformers: Dark of the Moon, presumably because audiences had already spent two whole movies with these played-out giant robot characters. Hence, Transformers 4 will reportedly tell a new story about a new group of robots so Hasbro can reinvent the brand with a new (and thus much hipper) toy line. There are good narrative reasons to change up the roster, but it’s hard to stay positive when the primary source of the movie’s news is a toy company CEO.

Bay wants to avoid the dreaded R-word:

“It’s not a reboot, that’s maybe the wrong word. I don’t want to say reboot because then people will think we’re doing a Spider-Man and starting from the beginning. We’re not. We’re taking the story that you’ve seen—the story we’ve told in three movies already—and we’re taking it in a new direction. But we’re leaving those three as the history. It all still counts. I met with the writer before I went off to do Pain and Gain and we talked about a bunch of ideas. We let that simmer for a bit. He’s been thinking about stuff and now we’re getting back together next week to see what we’ve got and to see if it gels.”

Bay also said the studio wants to cut $30 million from your typical Transformers budget (Dark of the Moon cost about $200 million), and hinted that the new movie may spend more time in space.

Transformers 4 is scheduled for release on June 27, 2014 with a 40% chance of being an unintelligible mess, but an 80% chance of better toy sales.

-thecollider.com
 

beenz

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I loved the original transformers animated 80s movie and cartoon, but the live joints are unwatchable to me. I can't believe these shytty movies make souch bread.
 

Why-Fi

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seems like their trying to give the toys a barbie/ gi joe type lifespan and the shyt just isnt working
 
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Has anyone ever bought any of those new transformers? Let me tell you first hand, it is a pain getting it to transform. Took me at least 20 minutes to transform from a Camaro to Bumblebee. Then I had him sitting up nicely in my room, and my little cousin comes through and tried to make him back into a Camaro. Dudes had the front end of a camaro and the body of bumblebee. I immediately threw it in the trash because the way he had it configured would be like solving a rubix cube. :whoo:
 

The Phoenix

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Has anyone ever bought any of those new transformers? Let me tell you first hand, it is a pain getting it to transform. Took me at least 20 minutes to transform from a Camaro to Bumblebee. Then I had him sitting up nicely in my room, and my little cousin comes through and tried to make him back into a Camaro. Dudes had the front end of a camaro and the body of bumblebee. I immediately threw it in the trash because the way he had it configured would be like solving a rubix cube. :whoo:
:dwillhuh: You bought it for you kid........or for you?
 
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They won't drop Optimus Prime, I can guarantee you that. I bet it will be Optimus, but his team will have guys like Hot Rod, Ultra Magnus and The Dinobots.
 

Whitty Hutton

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