02/15/26
Argia B’s MUMBO SAUCE: Black-Owned Mamba Sauce Brand Marks 75th Anniversary With New HBCU Basketball Collaboration
A legendary Black-owned brand and one of the nation’s most respected HBCUs are joining forces to celebrate heritage, purpose, and forward momentum. As Select Brands LLC marks the 75th anniversary of Argia B’s MUMBO® SAUCE, the Chicago-based company is launching a meaningful new collaboration with
Howard University Men’s Basketball, through the NIL Collective led by
The Mecca Society.
The partnership aligns two powerful legacies built on excellence, resilience, and community impact. Structured as a brand revenue share, the collaboration supports Howard University student-athletes while amplifying a historic Black-owned food brand that has shaped American flavor culture for generations.
“This is such a meaningful way to honor 75 years of MUMBO and my dad’s memory,” says
Allison Collins, CEO of Select Brands LLC. Her father, Argia B. Collins, left rural Mississippi with a belief that entrepreneurship could chart a new destiny—one built through discipline, creativity, and pride in one’s roots.
Chicago’s Bronzeville neighborhood became the birthplace of that dream. What began as a barbecue restaurant evolved into a culinary legacy across the city’s South Side. It was there, in 1950, that Argia B. Collins created MUMBO® SAUCE—drawing inspiration from the sweet and savory flavors of his Southern childhood and a dissatisfaction with mass-market barbecue sauces that lacked soul.
“Joining forces with The Mecca Society and Howard University’s men’s basketball team is a beautiful alignment of values and priorities,” Collins explains. “My dad loved basketball, and just like the HU Bison, he worked hard and demanded the best.”
For The Mecca Society, the partnership reflects a deliberate strategy to uplift Black-owned businesses that share Howard University’s mission of truth, service, and leadership. Eric Grant, board treasurer of The Mecca Society, notes that while Howard athletics enjoy a global reputation, securing equitable corporate partnerships requires intentional outreach.
“We seek out Black-owned businesses that share our foundational values and can meaningfully support student-athletes,” Grant says. “We found exactly that with Argia B’s MUMBO SAUCE—an inspiring history, authentic community commitment, and a brand that resonates culturally.”
The collaboration will see Howard University Men’s Basketball promote MUMBO® SAUCE throughout the season, with a portion of sales returning directly to support student-athletes.
“Howard student-athletes are students first,” Grant emphasizes. “This partnership is about supporting academic journeys and professional futures—not creating overnight millionaires.”
For Allison Collins, stewarding her father’s legacy means honoring the past while embracing modern opportunities. “The world is radically different from when my dad first created MUMBO SAUCE,” she reflects. “But the values haven’t changed. We’ve grown and adapted, yet we remain true to our roots—authentic flavor, premium quality, and purpose-driven leadership. This partnership would mean everything to him.”