Whats sad is that negative publicity is still publicity. The problem here is that the "story" was bigger than the fighters really.
This is the first time people pay ANY attention to women's MMA. We've just witnessed mainstream gobble up a meal usually considered too bland for their taste.
Holly been around, just look at her resume. But no one gave a shyt about that (including Holly getting KOd pretty badly for the second loss) or women's MMA until ronda's "story" appeared. I won't lie - I also never checked for women's MMA.
So in this case, the plot and hype worked. Whether one likes ronda or not, the "story" and her hype made people watch. It wasn't all for naught - in the process, incidentally, people learned of a very good female fighter as well. But what's sad is how easy it is to manufacture hype in times when MMA is struggling attracting new viewers.
Even with ronda's loss, people will still watch the re-match. There is no more 'story', but there is another one. This was a very successful hype buildup for everyone involved, including ronda.
I won't be surprised if more struggling or women's sports will be marketed like that with bullshyt stories and all.