Firstly he's successfully managed to adapt the Transformers into live action and have them not look like silly blocks like they did in the toons. "Pacific Rim" 
Secondly he's got them mainstream and has been able to spawn a $2B+ franchise on a series that was designed to simply sell toys
. Transformers could have been sitting on ice like Robotech and Gundam Wing will do for the forseeable future. Could have been a flop like Pacific Rim. Could have been laughed at like Batman and Robin.
The success of the films has seen two animated series spawned as a result.
Gives you exhilarating action scenes and sequences
Bonecrusher
The second movie was a product of the writers strike, and was rushed so deserves a pass.
Gives you scenes ripped from G1.
Is about to give you Unicron and The Dinobots in live action.
Expanded and developed plots from G1 e.g Transformers being exiled, Decepticons working with Humans and Transporting Cybertron to Earth.
Got Peter Cullen to do the voice of Optimus.
Knows what the franchise is about and doesn't try to be pretentious.
Gives you entertaining action spectacles.
People like the films, the franchise has gained more fans as a result, sales are up, Transformers are more popular than ever and "mainstream" and no longer a "niche" franchise so what's the problem?.

Secondly he's got them mainstream and has been able to spawn a $2B+ franchise on a series that was designed to simply sell toys
. Transformers could have been sitting on ice like Robotech and Gundam Wing will do for the forseeable future. Could have been a flop like Pacific Rim. Could have been laughed at like Batman and Robin.The success of the films has seen two animated series spawned as a result.
Gives you exhilarating action scenes and sequences
Bonecrusher

The second movie was a product of the writers strike, and was rushed so deserves a pass.
Gives you scenes ripped from G1.
Is about to give you Unicron and The Dinobots in live action.
Expanded and developed plots from G1 e.g Transformers being exiled, Decepticons working with Humans and Transporting Cybertron to Earth.
Got Peter Cullen to do the voice of Optimus.
Knows what the franchise is about and doesn't try to be pretentious.
Gives you entertaining action spectacles.
People like the films, the franchise has gained more fans as a result, sales are up, Transformers are more popular than ever and "mainstream" and no longer a "niche" franchise so what's the problem?.
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