Tommy Hilfiger, Puma, New Balances all coming back.
nikkas posin in them on the book n da gram instantly.
Why aint nobody roccin Fubu or Sean John tho
Puma: Established 1924
Tommy Hilfiger: Established 1985
New Balance: 1906
The 3 brands you just named have a couple things going for them. Longevity, weren't originally made for the urban market, and big finical backers.
Street wear brands such as Fubu, Sean John, Crooks and Castle, 10Deep, etc..... all started out as street wear brands. It's not easy to sustain longevity as a street wear brand. Constant trend changes and over saturation kill most brands shortly after starting.
On the other hand the brands you initially mentioned, Puma, New Balance, Tommy Hilfiger, Ralph Lauren, all were started with a different purpose then to be street wear brands. Yes, at one time or another the urban community has embraced these brands, but it hasn't been their only means of making money. When these brands aren't popular anymore in the urban communities they still have their other revenues and circles to fall back on.
Sean John is the exception. They realized to stay relevant they need to make business, casual, and street clothing to cater to all areas of the clothing market.
shyt came and went for a reason. Btw, I think FUBU is still kicking in Japan
