How did Nelly sell so well in the 00's?

[#1 pick]

 

[Colilluminati]

I remember people playing Nelly like god. A lot of people forget in the late 90's early 2000's all you needed was a hot single and that would carry you.Then you drop your team compilation album and everyone eats.Nelly had big singles and hoes LOVED Nelly.

 

[NaijaProdigy Redux]

You could put Nelly's hits on at a party right now and watch people act a damn fool.

"Hot in Herrre" at a club or house party had girls in serious relationships ready to throw it all away

 

[Couth]

Marketing. And he always had hot singles. Most of todays rappers are gonna go the same way nelly went.

 

[Wacky D]

Marketing. And he always had hot singles. Most of todays rappers are gonna go the same way nelly went.

ehh.

he was selling like crazy before universal sat down to market him.

Pretty much this........1 or 2 hot singles was enough for most to buy an album. iTunes wasn't as popular (or even around at first), so it was either buy the LP, download illegally, or dub it. People also forget we weren't in a recession in the late 90s-early 2000s and that was a HUGE reason sales were so high.
He gets hate now, but Nelly had his own lane, and stayed in it 90% of the time....the other 10% was when he was beefing with KRS & that song with the country singer

those are alot of dam options that couldve kept people from buying nelly's album. and you didnt even mention the biggest one - bootlegging. yet, he still sold.

sales started going down before the recession. most of the mainstream music just wasnt connecting anymore by that point. you mention how 1 or 2 hot singles would be enough to get people to the stores, thats because singles were better representations of albums up until around 2001, which coincidentally is when sales started going down......and even then, nelly is one of the few who maintained because he had his own thing going that couldnt be tampered with or duplicated by a formula.

This thread still going? Answer is white people. It ain't rocket science.

we gonna act like black people werent buying his albums heavy?

 

[mobbinfms]

we gonna act like black people werent buying his albums heavy?

He sold what - 9x plat on CG? That's like half the black population. I smell white people. Lots of them.
But then again - we are talking about two different things. Black people could have been buying the albums heavy while the overwhelming amount of sales came from white people

 

[Wacky D]

He sold what - 9x plat on CG? That's like half the black population. I smell white people. Lots of them.
But then again - we are talking about two different things. Black people could have been buying the albums heavy while the overwhelming amount of sales came from white people

im just saying that the nelly is one of those artists who has at least one retail album that is commonly found in a black household. it could be a copy thats owned by either your friend or their grandma. he has that type of reach.

im sure most sales came from white people but a helluva lot of his sales were black too.

besides, saying "it came from white people" isnt really telling of anything. the question is, why did white people support nelly instead of the 1,000s of other rappers. he wasnt just some exclusive white-people pop rapper.

 

[shopthatwrecks]

pretty ass rebone nikka that women fell in love with...

he was that era L.L

nelly got the hoes wet..but pretty willie was the lesser known version that made the hoes fukk u..

4walls >>>>>>dilemma

funny thing about it all domino laid the blueprint for what nelly n chingy did

nelly handle his run well imo