Okay.. Im trusting your word on a lot of this because you have access and experience that I don't have...
But how reasonable do you find it that Ebro is totally dumfounded of the process of indy agents taking money to influence DJ's and PD's? The dude talks about NY city like they're in a bubble, when their playlist sounds the same as radio I hear in Ga, Florida and D.C?
I just find it hard to believe that the whole country is in on a hustle but NYC (the hustling capital of the world) is keeping their nose clean and doing everything by the book...
NYC use to be on it .. thats why the government cracked down on payola on all NYC stations. Ebro was a hire to really appease nyggas .. by giving them a black figure head .. but also to have someone that has the corporate know hows of a white person. (power 1051 pd is white)
but absolutely NYC use to be on that bullshyt. But people got arrested and fired because of it. Now when the music game is dwindling down so much.. radio is losing its impact .. its less appealing to risk your job in the primary market for what will essentially be chump change.
In NYC right now .. Payola Exist for Clubs not the radio .. Ppl will pay Djs to play their music in strip clubs and in clubs in general and act like its hot for ppl to catch on. Radio in NYC is paranoid as shyt and everyone is micro managing. They are still in what would be equivalent to Airports after 9/11 mode.
Now... When you talk about playlists as in 'programing' playlists. As i said 7-7 time slots. Those are INFLUENCED by record labels buying advertisements (you can look at that and say .. its kinda payola .. but the government doesn't consider it so since you are paying for advertising on the radio .. which being a BUSINESS which radio is .. if someone is buying ad space on ur station ... even tho they can't dictate what you play .. you are MORE inclined to play their shyt). Not all the time buying advertisement space means a record will be in rotation .. most notably last year with wiz khalifa .. label had tons of ads on there for his album .. but it was never being put in rotation ...
Research is the other factor in figuring out what gets 'programmed' in those 7-7 slots. From a business model .. your company (Radio station) is more appealing just like a TV station when it has the MOST viewers ... PPM accurately tells a program director or corporate heads when people are listening .. and when they stop listening .. even down to the minute .. where a song is played
so if they get stats saying when Beyonce - Drunk in Love is on .. the station Maintains 99 % of its listeners for those 3 minutes ... However if you throw on 'Young Thug - Danny Brown' only 40 % of the listeners still listen. The choice is clear .. you don't play danny brown... u want to keep as many people listen .. you might go with a Jay Z ft. Timberlake - Holy Grail which is also at 99 % .. so you still are maintaining your audience. The 7-7 Slot is very important because Advertisers ... want to Market products to the WORKING class .. and those people listen between 7-7. After Dark listening are people going to clubs .. young people and people who generally aren't catered to by advertisers .. WHY .. They don't Purchase product ..
Music travels so fast now that once drake, beyonce, rick ross, kendrick, j cole, miguel puts out a song ... it doesn't catch on region by region anymore (This would account for diferent playlists in cities) It catches on Nationally ... So most playlists are 80 % the same... To be honest the most different playlists in the last 7-10 years is from the west coast .... People over there generally support and Love shyt that come from their own people .. which means ppl will be listening to a local artist with comparable retention rates as a Drunk in Love by Beyonce ... so it JUSTIFIES playing local talent.
I'm sorry to tell yall its really all research .. its a math game. Ebro is fighting a losing battle pissing people off ... not enough people will ever mobilize not in NYc to cause certain rappers to get programmed in rotations from within NYC ... Troy Ave is the closest one right now.
I hate long posts .. and i just did one .. smh
sh1t, then tries to get defiant and play the tough guy role...
