how does a rapper get longevity and stay relevant ?

RIPBIGSWOLE

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How did artist like Jay, Kanye, and Em still have their albums highly anticipated by the masses ? I know there's more but I chose the cause they the biggest rappers out rn.
 

filial_piety

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honestly, it seems like those who have longevity usually move onto other forms of entertainment...you gotta get into an acting gig, or clothing line or something.

I mean look at Queen Latifah for example...she was dope in her days, but there's no way she could have survived just making records and spittin rhymes.

In this day and age she's known for more for her acting than rapping. She's a household name because of it.

IMO as a rapper...you eventually have to make a transition somewhere.
 

James Worthy

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Always keep your ear out for the next new hot nikka or nikkas and bite their style or flow or collaborate with them or get them to write your shyt. Good examples:







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And if all fails like the dude said above invest in other forms of media that will allow to bow out gracefully.
 

BronxFleeZ

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Believing in yourself and staying true to your sound. If your fans came that way then stay consistent. Just what I'm learning as a artist myself
 

str8up

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They put out quality, you don't see dudes like Kanye rushing to put out project after project of throwaway tracks

If it's that good, after a certain amount of time people will want more

We saw it with D'Angelo, dude came back after all that time and dropped an amazing album, still selling more than pretty much everyone else out after all these years
 

SlurRty

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How did artist like Jay, Kanye, and Em still have their albums highly anticipated by the masses ? I know there's more but I chose the cause they the biggest rappers out rn.


their music always had quality at one point.. it's not that hard to understand.. most rappers don't last long
 

Kyle C. Barker

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Come with quality music that people can relate too. If you're music isn't relatable then at least be awe inspiring. It's not just rap either since this applies to all genres. Sade and portishead could announce an album tomorrow after a decade of no music and people would lose their shyt.
 

CrimsonTider

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Always keep your ear out for the next new hot nikka or nikkas and bite their style or flow or collaborate with them or get them to write your shyt. Good examples:







tumblr_o6igy21fhV1up1aaeo1_1280.jpg


And if all fails like the dude said above invest in other forms of media that will allow to bow out gracefully.

Basically, The answer is hit records years apart from one another and constant hits.

Jay z, Drake and Kanye achieve this by doing what you laid out in your post
 

Mac Casper

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An explanation for this isn't provided in the realm of hip-hop analysis

It's provided in the art of seducing the masses

Any star power is based on an illusion. The danger is that people will grow tired of it and turn to another star. Once you're on top there's nowhere to go but down and your clock starts ticking. If your perception of being "on top" is correctly calibrated than you're perfectly aware that you've never seen anybody on top for an extended period of time. They may even disappear for awhile before reemerging in the public eye because it's easy to reintroduce the perception of success when the public doesn't see your star power wane right before them

So when you're at the top and you find yourself at the end of the album cycle, you should be looking for a departure time. Disappear. Let the public latch on to it's next star without seeing your star power deplete before their eyes. Come back 4 years later with the impression that you're too successful to drop an album every year, if you do this the public's only perception of you is that you are on top. Inevitably enduring star power will require adaptation and ultimately you will need to reinvent yourself or you run the risk of becoming obsolete. You must always renew your luster because there is nothing more laughable than an image that was fashionable 10 years ago

Jay Z never being on top at any point is his career played the benefit of allowing him to never be diminished by exhibiting a steep decline before the public eye. It's easier to longevity when you settle for maintaining consistency rather than aiming for the top spot, because there's a gamble. The material requires you to be completely out there in the sense that you aim for a hit record, which result in great success or obvious failure in an attempt to make a hit record. Example of this would be Papoose's "Bang It Out", you've got the Scott Storch beat at the height of Scott Storch's influence on the hip-hop soundscape, the major feature from Snoop and a record that sounded like it could've came from 50 Cent. Any listener with a discernible ear knows when someone is making an attempt at a hit record, every listener can tell the difference between a single and an album track.

Where's Eminem when he doesn't have a new album coming out? Where's Madonna when she doesn't have a new album coming out? They are maintaining their privacy and distance from the public eye, appearances are very rare until they wish to return to the public eye. Jay Z has learned to do the same


#WallyWisdom
 
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lucky lefty

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If you not the GOAT our Flow Lord and Lyrical Savior Hova Da Gawd you fukked so you better pray he gets tired of tryna keep the seed of the trash p*ssy thot who made Limearita aka struggle Confessions aka the pathetic, fraud ass, pseudo black feminist ass, wack ass chronicles of the dikk whipped c00nistadora known as Beyawnce aka Beyuckce aka Hepatitis Bey aka Syphilis Fierce aka the GOAT our Flow Lord and Lyrical Savior Hova Da Gawd's in house skeet box aka Blue Ivy Thotler's fetus killing cuckhold mother off the pole and gives the bytch up for adoption
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That way you can live vicariously through the epic vaginal GOATness of the GOATess our Menstrual Flow Lordess and Lyrical Savior Hovanna Da Gawdess aka Wilma H Holla aka Lucky Lucy aka Shawna Fierce aka Jay-B aka Playgirl Jigga aka Young Hovanna aka Jiggawoman aka Euro Hovanna aka Bluesy Smalls the Notorious BIC aka Bluehammad Hovi aka Hovita
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Yoda

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if you are nicki minaj, just promise to do pornography if she gets 4 more platnium albums.

everybody wouldl buy her shyt.
 
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