
at the revisionism
Puro in general, New Japan included, tends to give huge pushes to young guys as soon as they show enough promise. In the last 15 years, two of the three big main eventers New Japan has had were pushed quick as fukk and didn't show any "organic growth" (Nakamura and Okada). With Shinsuke, it mostly failed for 5 years until he went to Japan and unleashed his Swagamura gimmick. With Okada it clicked as soon as he came back from his failed US excursion. And Tanahashi, although it took longer to get a main event spot, was still highly protected before 06' with the U-30 belt that was pretty much created for him.
Naito was given a big ass push from the get go too. As soon as he was the clear star of NO LIMIT he started getting wins (including a "shocking" win over Tana in a G-1 semifinal). He was gonna get a big title win at the Dome too until his push backfired. He went to Mexico plenty of times and was a rudo before turning heel in Japan, he always had "it" as a heel but booking took pretty much 1 year longer than needed to turn him and let him reign free.
New Japan booking has been waaaaay better than most of WWE's in the last 10 years but let's not act like they are this special place were booking clicks on all cylinders.