Hype Williams Lecture (New York 2018) | Red Bull Music Academy

Deltron

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The year 3030

In this conversation as part of Red Bull Music Festival New York 2018, hosted at the AMC Empire 25 cinema, the Queens native looked back on the early days of his career, working with Bad Boy Records, Missy Elliott and Beyoncé and what it took to leave his mark on the culture. “Hype” Williams first made his name as a music video director in the ’90s, with a flamboyant and daring style perfectly in sync with hip-hop in its commercial ascendancy. His landmark visuals for Busta Rhymes, Missy Elliott, Puffy, Mase and Tupac indelibly pushed rap iconography to new levels of maximalism, while collaborations with the Notorious B.I.G., Craig Mack, Wu-Tang Clan, DMX and others remain testaments to the poetry of simplicity. Today, Williams endures as a creative benchmark and go-to for artists with a vision – be they Beyoncé, Kanye West or Jack White.

TOPICS:
05:40 - Discovering hip-hop
10:03 - Early film experience
18:44 - How the “California Love” video came to be
30:27 - Making videos when rap was changing the world
40:33 - Jean-Paul Goude and Missy Elliott
55:22 - Music videos in the digital age
 

trick

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can't believe hype never got another movie look after belly. :mjpls:

I always wondered how Belly would be if they got someone to write the second act of the movie. Belly starts and ends pretty strong, but the middle of the movie is forgettable stuff (I don't even remember what happens beyond them going to Jamaica for some reason). He clearly does a great job with the visuals.
 

Bugsmoran

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I'm like 30 min into this lecture... am I trippin or does he seem like he's a d!ck head?
:dame:
 
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