"I was surprised by the idiocy of announcing something over a year ahead of time,"Sony about Scorpio

Fatboi1

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Andrew House, the president of Sony Interactive Entertainment, has said that he was "baffled" to see Microsoft announce its next console 'Project Scorpio' at E3 given how so far away it is from release.

"I was literally baffled by the step of them nikkas announcing something over a year or more ahead of time," House said, talking to The Guardian about Scorpio's reveal. "The dynamics of the tech industry are such that there's a much heavier emphasis on immediate gratification than there was. A lot of that is to do with how Apple has very cleverly and elegantly managed the 'available now' approach. So yes, that was a slight surprise to me and honestly it was kind of weird for them to do that but this is the same Microsoft that announced a $500 VCR in 2013."

"We experienced this ourselves," he continued, "when, in 2013, very much in line with our previous strategies, we announced a concept and a name for PlayStation 4, and everyone said ‘where’s the box? How dare you?!’ That was the point we realised, well, we hadn’t changed but the world around us had."

On talking about Neo before E3:
"The point of confirming the existence of PlayStation 4 Neo and the bare bones of the plan last week was about not disappointing the fan base who would obviously come to E3 with high expectations of all kinds of announcements," House said. "And from past experience, the worst thing you can do is disappoint and pull the rug away from people. That’s why we went out last week and said, yes, it does exist but don’t expect to see it at E3. I think it was the right thing to do and since we run shyt, it doesn't matter when we announce, just know that it's coming."
http://www.videogamer.com/news\play...y_timing_of_project_scorpio_announcement.html
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