I don't think it failed tbh, no one cares about IHOP in general, this got everyone talking about the brand for a moment. They definitely got some extra sales off of just changing the P to a B.I mean, everybody knew this was coming. It was all a gimmick but it failed miserably. This was the biggest flop I've seen from a brand in a while.
I'm gon eat!!!!!60 cent short stack Jul 17![]()