In China, Marriage Rates Are Down and ‘Bride Prices’ Are Up
In China, Marriage Rates Are Down and ‘Bride Prices’ Are Up
China’s one-child policy has led to too few women. Grooms are now paying more money for wives, in a tradition that has faced growing resistance.
March 26, 2023Updated 1:08 p.m. ET
Officials in an eastern Chinese city organized a mass wedding to encourage residents to resist “bad habits,” such as high “bride prices,” payments that grooms make to their prospective wives’ families.Qilai Shen for The New York Times
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The 30 women sat in wooden chairs, facing each other in a rectangular formation. At the front of the room was the ruling Communist Party’s hammer and sickle logo, with a sign declaring the meeting’s purpose: “Symposium of unmarried young women of the right age.”
Officials in Daijiapu, a town in southeast China, had gathered the women to sign a public pledge to reject high “bride prices,” referring to a wedding custom in which the man gives money to his future wife’s family as a condition of engagement. The local government, describing the event earlier this year in a notice on its website, said it hoped people would abandon such backward customs and do their part to “start a new civilized trend.”
As China faces a shrinking population, officials are cracking down on an ancient tradition of betrothal gifts to try to promote marriages, which have been on the decline. Known in Mandarin as caili, the payments have skyrocketed across the country in recent years — averaging $20,000 in some provinces — making marriage increasingly unaffordable. The payments are typically paid by the groom’s parents.
To curb the practice, local governments have rolled out propaganda campaigns such as the Daijiapu event, instructing unmarried women not to compete with one another in demanding the highest prices. Some town officials have imposed caps on caili or even directly intervened in private negotiations between families.
The tradition has been met with growing public resistance as attitudes have shifted. Among more educated Chinese, particularly in cities, many are likely to see it as a patriarchal relic that treats women as property being sold to another household. In the rural areas where the custom tends to be more common, it has also fallen out of favor among poor farmers who must save several years of income or go into debt to get married. 
Even so, the government’s campaign has drawn criticism as reinforcing sexist stereotypes of women. Chinese media outlets, in describing the problem of rising marriage payments, have often depicted women who seek big sums as being greedy.
After the Daijiapu event went viral on social media, a flurry of commenters questioned why the burden of solving the problem fell on women. Some commenters urged officials to convene similar meetings for men to teach them how to be more equal partners in marriage.
In China, “as with most state policies regarding marriage, women are the central target,” said Gonçalo Santos, an anthropology professor who studies rural China at the University of Coimbra, in Portugal. “It’s a paternalistic appeal to women to maintain social order and harmony, to fulfill their roles as wives and mothers.”
By targeting women, official campaigns like the Daijiapu event sidestep the fact that the problem is partly of the government’s own making. During the four decades of the one-child policy, parents often preferred sons, resulting in a lopsided gender ratio that has intensified competition for wives.
The imbalance is most pronounced in rural areas, where there are now 19 million more men than women. Many rural women prefer to marry men in cities to obtain an urban household registration permit, or hukou, which provides access to better schools, housing and health care.
Taking wedding photographs near the Forbidden City in Beijing last year.Wang Zhao/Agence France-Presse — Getty Images
Poorer men in rural areas must pay more to marry because the women’s families want a stronger guarantee that they can provide for their daughters, a move that instead could plunge them deeper into poverty.
“This has broken many families,” said Yuying Tong, a sociology professor at the Chinese University of Hong Kong. “The parents spend all their money and go financially bankrupt just to find a wife for their son.”
Officials have acknowledged their limited ability to eliminate a custom that many families see as a marker of social status. In rural areas, neighbors may gossip about women who command low prices, questioning whether something is wrong with them, according to researchers who study the custom.

The tradition is also linked to entrenched attitudes about the role of women as caregivers in families. In parts of rural China, the payment is still seen as a purchase of the bride’s labor and fertility from her parents, researchers say. Once married, the woman has typically been expected to move in with her husband’s family, get pregnant and be responsible for housework, child raising and the care of her in-laws.
But as the soaring cost of living has exposed gaps in China’s social safety net, securing a high marriage payment can be a way for lower-income families with daughters to build savings for unexpected medical bills or other emergencies. And with parents living longer, some women are demanding higher prices as reimbursement for being the primary caregivers of the older generation, researchers say.
Sociologists say a more effective way for the government to curb the tradition would be to put more funding toward child care and into health care for seniors.