In your opinion, how is a label suppose to properly promote an album?

[CrimsonTider]

For the last year or see, a lot of you have been claiming that these albums have not been properly promoted.

This makes no sense to me?

What is an album that was promoted well?

 

[Ghostface Trillah]

to a rapper, label promoting an album means = song on radio,video on mtv2 and 106&park, billboard and magazine ads

its 2013, theres no rap on the radio, no one over 15 watches mtv2 or 106&park and no one reads magazines. Rappers take album 50k album budgets and the album for 10k and try to flip the other 40k of it into other ventures

we live in a fast food era, after the first week albums nosedive. Why would labels invest in fly by night albums that no is listening to two weeks after it drops? Rappers need to learn how to promote their own shyt. How many rappers on twitter use it correctly?