They need to change up the hardware more. I space out my purchases now to the even number iPhones but now I probably will buy the iPhone 10s instead of 8s
They have been releasing the same phone (though the internals were definitely upgraded) for 3 years straight so it shouldn't be that surprising. If the 8 (which has been hyped for at least the last 2 years) doesn't sell, then they have a catastrophic problem.
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