Lyrically he stepped it up from illmatic.
Just listen to I gave you power or Black Girl Lost.
The Trackmasters/Steve Stoute creative direction with the beats/production was a step back from illmatic...overall.
People got spoiled with Illmatic. You had a dream team of producers on that....
Tip, Primo, Pete Rock, Extra P..
The Bad Boy/Biggie formula of balancing street/commercial was huge and a lot of people followed suit (no pun?).
Nas went that route with Trackmasters/Steve Stoute. Trackmasters had produced on Ready to Die, and they were going in the direction of looping obvious samples with commercial appeal like Puffy.
The core fans weren't happy about it. They wanted another critically acclaimed album, not a commercial one.
But it worked...IWW went double platinum
Nas knew he f*cked up with the core fans though.
That is why he came back with primo produced "Nas is Like" as the first single off "I Am" and video.
