It's a wrap for Under Armour!

[Pressure]

http://www.businessinsider.com/under-armour-business-mistakes-2017-2

Under Armour isn't cool anymore, according to a recent analyst note.

CEO Kevin Plank's comments on CNBC praising Trump make it “nearly impossible to effectively build a cool urban lifestyle brand in the foreseeable future,” according to the note by Susquehanna International Group, an industry research firm

Though Susquehanna does not think the brand will lose its deal with basketball star Steph Curry, "it simply cannot be good for business if the face of Under Armour spoke out so pointedly against the CEO’s comments,"as Misty Copeland, and Dwayne "The Rock" Johnson also did.

According to NPD sports analyst Matt Powell, younger shoppers greatly consider the moral implications of where they spend their dollars.

“Millennials and Generation Z want brands and retailers to be transparent about their stands on social issues," Powell told The Baltimore Sun. “If those values don't align with their views, they will take their business elsewhere.”

Making whack Steph Curry shoes then stumping for Trump turned out to be a bad look for UA.

 

[FaTaL]

When CEO's speak before thinking

This was after the uber fuk up as well

 

[Pressure]

When CEO's speak before thinking

This was after the uber fuk up as well

It's wild. Your flagship athlete is speaking out against you.

I wonder to what lengths this will affect some of their college deals.

 

[Abuchunky]

damn he fukked up

 

[Randoug]

I give Curry mad props for speaking out about this and not hiding behind the check...alot of athletes wouldn't have the balls to do that

 

[jdubnyce]

good thing I cashed out in the $80s

Millennials and Generation Z want brands and retailers to be transparent about their stands on social issues. If those values don't align with their views, they will take their business elsewhere.”

so true

 

[Rekkapryde]

I give Curry mad props for speaking out about this and not hiding behind the check...alot of athletes wouldn't have the balls to do that

 

[Piff Perkins]

Trump stans buy shoes too




....guess not

 

[boskey]

The official brand of cops

 

[Jparker]

 

[SpacelySprockets]

Welp Steph come on over to reebok with Camron

 

[jdubnyce]

Welp Steph come on over to reebok with Camron

 

[AVXL]

Being socially and politically tone deaf has its drawbacks, especially when you're an incoherent oaf playing QB in the NFL but are more interested in being an All Lives Matter advocate and wanna be runway model in post game interviews

 

[He Who Posts Well]

How was under amour cool in the first place? I rarely see anyone with them on in public.

 

[Rekkapryde]

How was under amour cool in the first place? I rarely see anyone with them on in public.

Get our more breh. UA athletic gear is HUGE. Their shoes are becoming more popular esp with younger cats.

Plank fukked up his money bad with this one. What a dumbass move.
Diarrhea of the mouth strikes again