LeBron has damn near been single-handedly carrying the league media wise since the day he made The Decision. None of this shyt is new.
Has First Take or Undisputed ever even had an episode where LeBron wasn't one of the topics? Even during September when there's literally no reason to talk basketball they'll talk about him.
I mean, these motherfukkers talk about his legacy after random January losses to the Pistons and shyt like that, 15 years in lol. Brian Windhorst, Skip Bayless, Chris Broussard, Stephen A., Shannon Sharpe, Nick Wright, Kristine Leahy... none of these guys would have the type of media careers they have now if it wasn't for LeBron, a couple of those guys wouldn't have a media career PERIOD without him.