Jesse Lee is an interesting case because, for years, I thought the man's c00nery was basically Poe's Law. I thought he was blatantly playing up the hot takes and ignorance for views. Hell, he could be. But apparently he's been involved in the conservative movement for decades and grifters usually don't keep up their schtick that long.
The dude doesn't seem to take himself too seriously though. Larry Elder, who's also in his lane, seems very smug and snooty with his c00nery whereas Jesse just seems like one of those country brehs who says anything that comes to his mind and plays up the comedy angle.