John Cena’s Brand Generates $____ Million Per Year For WWE

[Silkk]

John Cena appeared on Neil Cavuto's morning show on FOX Business today, and discussed a number of topics including his new clothing line, and the value of the John Cena brand. The following are interview quotes:

On his new K-Mart clothing line for kids:

"Essentially, the message of the clothing is to empower you through a positive messageI think that's why we were able to leverage our brand (WWE), my brand especially with Kmart, because it wasn't just a typical sponsor deal. A lot of athletes get a sponsorship – 'here's your upfront money, we're going to use your likeness.' I wanted to hold on to my asset, do it correctly, and create an inspirational line. So, it's not a 'wrestling-driven' line. The line is called 'Never Give Up,' and truly my character on WWE plays one of aspiration, inspiration, and motivation. I try to defy all odds and do what I can to do the right thing."

"Kmart picked up on this concept. And, from a branding standpoint, I just didn't outright leverage myself; I wanted a piece and equity in the brand. So, there was upfront money, plus equity in the brand."

Cena added that his character generates approximately $100 million in revenue for WWE per year.


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bytch We The Business Hunnid Million Dollars

 

[LastEmperor2k2]

If so, it's understandable why he is pushed to the moon all the time.

I doubt the validity of that statement

 

[OGmittee]

Clearly hes best for business

If I were Cena I would go at the cornball haters that are doing D Bry chants during his matches. But then again, Cena is a better person than me and is above all that

What a good guy.

 

[Capo Dei Capi]

John Cena appeared on Neil Cavuto's morning show on FOX Business today, and discussed a number of topics including his new clothing line, and the value of the John Cena brand. The following are interview quotes:

On his new K-Mart clothing line for kids:

"Essentially, the message of the clothing is to empower you through a positive messageI think that's why we were able to leverage our brand (WWE), my brand especially with Kmart, because it wasn't just a typical sponsor deal. A lot of athletes get a sponsorship – 'here's your upfront money, we're going to use your likeness.' I wanted to hold on to my asset, do it correctly, and create an inspirational line. So, it's not a 'wrestling-driven' line. The line is called 'Never Give Up,' and truly my character on WWE plays one of aspiration, inspiration, and motivation. I try to defy all odds and do what I can to do the right thing."

"Kmart picked up on this concept. And, from a branding standpoint, I just didn't outright leverage myself; I wanted a piece and equity in the brand. So, there was upfront money, plus equity in the brand."

Cena added that his character generates approximately $100 million in revenue for WWE per year.


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bytch We The Business Hunnid Million Dollars

Cena makes me want to have kids so I can buy his merchandise and encourage them to look up to him.

 

[The Prince of All Saiyans]

 

[Nintendough]

Bu bu bu bu Cena isn't a draw


He is a just a criple h harlot that gets the golden push


Cena doesn't draw a dime

 

[DaylitoJames]

100 MILLION dollars? Cena gonna be main eventing Wrestlemania now until Wrestlemania 50

 

[KendoNagasaki]

Cena out here inspiring kids to better themselves while carrying the company on his shoulders like Atlas

 

[R=G]

Do the right thing? Was that before or after using a cancer family to defend your political positioning in a promo with Brian Danielson? Hmmm

The McMahons don't even make $30 million in profit a year...he damn sure isn't putting up $100 mili in bluff money when he's pushed behind acts like Lesnar and sign ons like the Rock.

If Cena was anywhere near that huge in wrestling, he would be the absolute main event of every single Mania instead of being used as asset for a 3 year Rock return plan. lol.

 

[Riley Escobar]

 

[Riley Escobar]

Cena out here inspiring kids to better themselves while carrying the company on his shoulders like Atlas

Atlas never held the title for a year

Cena >>>>>>> Greek gods

 

[The Prince of All Saiyans]

Well I know d bry prob made the company like 300 mill this year

 

[KendoNagasaki]

Atlas never held the title for a year

Cena >>>>>>> Greek gods

Odin and the Norse gods better watch their backs too

 

[OGmittee]

Bu bu bu bu Cena isn't a draw


He is a just a criple h harlot that gets the golden push


Cena doesn't draw a dime

Its just D Bry and Punk fans buying all his merch to burn it, he doesnt sell tix like that

 

[Riley Escobar]

Odin and the Norse gods better watch their backs too

Cena vs Odin and Thor in a handicap match



Nailed on this is their entrance theme