It wasn't 20 to 40 years ago.... you sounding like blockbuster video right now...
I have no clue what "20 to 40 years ago" means
money and ownership dont have a time limit
if you are say ... nat king cole and have your songs played at christmas every year. You may not get 200 million immediately
but you never know where your product can be placed. Or how much money you can be missing out on.
When you own something you always know how much because it goes by your effort
I mean this logic applies to anything... housing, jobs, business ownership etc.
Prince died with 250 million with minimal marketing and ownership at the end
MJ was worth billions in the market, you can go down the list... Beatles etc. Do you think if Prince was alive, he would sell his entire catalogue for less than he made off just touring?
All for them to market, repurpose, re-release and stream your stuff for the first time ever?
You never know whats next for your music... you never know where it can land.
Imagine if Eminem did the Fast And Furious song that blew up instead of Wiz Khalifa... nobody knew it would be the biggest song of the year and make millions
Imagine if the dude who wrote the Ghostbusters theme song just did it off GP and no ownership.. he wouldnt have made a dime writing for Stevie Wonder, Marvin Gaye, etc. He would have taken the money and not got paid still to this day.
MJ put Beatles music in Nike commercials for millions... they didnt see a dime of that. The same Nike who offered Lebron a billion dollars for a lifetime shoe deal. He doesnt even design shoes, he just wears them and walks around all day.
Even Bowie's Estate selling his music rights was a dumb move. They will recoup that bread extremely fast just off streaming and movie placement. Thats all shyt the estate could have done themselves and still retained ownership. Unless you have a solid plan or you're young its just a bad move. There's no more Beatles or David Bowie music the price of the brick is only going up. nikkas gonna be streaming the White Album forever. Its already been 60 years and its still selling and streaming. That's not even counting Sgt Pepper, Revolver, Magical Mystery Tour, 3 Movies they were in, Rubber Soul, Let It Be etc. Concert live videos you can go on and on.
Only makes sense if you are young and going to keep recording better stuff, you can use them to market while you hold the better shyt
Like everyone is saying its obviously worth shyt if they are paying everyone to cash out now. They arent handing you 100s of million dollars as a joke because they want "ordinary people" for fun