Stop focusing on sales, start focusing on art and actually being a great artist…perhaps. So much terrible music by terrible artists being mass-produced and released by terrible people…focus on making better product that lasts and not just stupid shyt that little kids and white girls/smuts enjoy for a week and a half.
If the sales are down 40% they’re probably really down 80% since them streaming numbers is fugazi.
Nas, a leader in this, is showing you how to do it and everyone wants to try so hard not to notice. Focus on making great music, forget the sales, your fans/potential fans will appreciate it and show up for you in droves when you’re in their cities and buy your merch and support your outside endeavors, etc…money going crazy! Sales are politics…and it’s 2023, what even are sales anymore? All that shyt is smoke and mirrors