McDonald's is seeing their sales slide every quarter for a while now. If you research their decline in sales most sources will talk about how people want to eat higher quality items for a little more money than the options McDonalds offers. For example, buying a $5.99 Smashburger vs. buying a $3.99 Big Mac with flat patties.
But the other side that is less talked about is the image problem McDonalds is going through because of all the ratchet shyt that goes on there all the time. This girl shot the damn McDonalds up over some bacon, but look at all the hundreds (if not thousands) of results when you search "McDonalds fight" in YouTube. Those videos are funny to us but psychologically it devalues McDonalds in peoples minds.
If McDonalds wants to reverse their decline one of the things theyre going to have to fix is their image of being the ratchet restaurant where YouTube beatdowns are filmed.
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