heard this on the radio

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I wonder where that is filmed at, that commercial should have been playing throughout the playoffs
after tonight his commercial will be replaced with a Danny Green commercial
So Iovine gave a prototype of Beats Studio headphones to James' manager, Maverick Carter, to pass to James while he trained for the 2008 Olympics. James asked for more, to outfit the entire U.S. Olympic basketball team before it left for Beijing. The hype was immediate. TMZ noted that Dr. Dre "influenced the USA Olympic basketball [team] as much as Dr. J." Other media coverage followed. So did queries from other athletes, James says. "I started hearing from people who wanted to know: What are they? Where did I get them? What's that 'b'?"
Then they asked how they could get their own.
Eventually James, Iovine and Dre entered into a formal business relationship; the details have never been disclosed, and the company, which is privately held, will say only that James "has a business relationship with Beats."
He is profiting from the brand's explosive growth while promoting the idea that the right set of headphones (theirs!) can heighten your focus and, in turn, help you become a better athletic performer. In fact, James has been better, according to almost every statistical measure in the four-plus seasons since he began wearing Beats, than he was in his first five in the league. He has won all three of his NBA Most Valuable Player awards in that period, and he has played in the NBA Finals twice, winning once.