Let's be honest, Sony Doesn’t Have Enough Original IPs

The Mad Titan

Veteran
Supporter
Joined
May 27, 2012
Messages
49,506
Reputation
12,835
Daps
127,833
Says Sony CFO Hiroki Totoki

:damn:





“Whether it’s for games, films or anime, we don’t have that much IP that we fostered from the beginning,” Sony CFO Hiroki Totoki told Financial Times. “We’re lacking the early phase (of IP) and that’s an issue for us.”

:ehh:
 

The Mad Titan

Veteran
Supporter
Joined
May 27, 2012
Messages
49,506
Reputation
12,835
Daps
127,833
Following the investment splurge, Sony's top executives argue that the group needs to be more directly involved in creating content at an earlier stage to get higher returns.

"Whether it's for games, films or anime, we don't have that much IP that we fostered from the beginning," said chief financial officer Hiroki Totoki, who is widely seen as Yoshida's successor, in a separate interview.

"We're lacking the early phase (of IP) and that's an issue for us," he added, noting that Sony has historically been better at finding a global audience for content that have already become popular in their home market.

Totoki said Sony also wanted to use its knowhow from its PlayStation Network service including payments, security and data analysis to improve engagement with Crunchyroll subscribers, and expand business opportunity through joint promotions. "About 30 per cent of PlayStation Network service customers watch anime, but only about 5 per cent have Crunchyroll accounts," Totoki added.

So far, Sony has leveraged its variety of media businesses to better profit from its acquired intellectual property, leading to hits in recent years including The Last of Us, which was converted from a PlayStation game into a hugely popular television series, and Uncharted, another video game adaptation for cinema.
 

MeachTheMonster

YourFriendlyHoodMonster
Joined
May 24, 2012
Messages
69,313
Reputation
3,754
Daps
109,184
Reppin
Tha Land
Following the investment splurge, Sony's top executives argue that the group needs to be more directly involved in creating content at an earlier stage to get higher returns.

"Whether it's for games, films or anime, we don't have that much IP that we fostered from the beginning," said chief financial officer Hiroki Totoki, who is widely seen as Yoshida's successor, in a separate interview.

"We're lacking the early phase (of IP) and that's an issue for us," he added, noting that Sony has historically been better at finding a global audience for content that have already become popular in their home market.


Sounds like something @Fatboi1 would say about xbox :huhldup:
 

The Mad Titan

Veteran
Supporter
Joined
May 27, 2012
Messages
49,506
Reputation
12,835
Daps
127,833
How long until the OP figures out that they're talking about Sony as a whole and not just Playstation? :deadrose:


Dudes trying to separate Sony from the PlayStation even though he made sure to include games.

:dead:
The reason threads like this fall flat is because you dudes have to distort reality to fit your narratives.

But I'm the one trying to fit a narrative :mjlol:


The dude at the top. Is telling you what it is, sorry you don't like it.
 
Joined
Feb 24, 2017
Messages
4,260
Reputation
2,335
Daps
30,325
How long until the OP figures out that they're talking about Sony as a whole and not just Playstation? :deadrose:

The literal first word out of the CFO's mouth in the quoted statement is GAMES.. but in Pony stan land "aCkTuAlLy he was REALLY talking about films!! :sadbron:". :unimpressed: Although to be fair, when it comes to uninspired, historical flops forcing a complete rethinking of corporate strategy... Sony's film division producing bangers like Morbius and Madame Web DOES go hand in hand with Lim Lyin's sinking ship GAAS initiative producing all-time failures like Concord so... :manny::mjlit:
 
Top