Let's talk about these industry plants

Pinyapplesuckas

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the point of this thread isnt exactly clear lol

Seen pics of Raury and his name alone made me not want to check him but i heard a couple joints and his music is interesting. it was on that kid cudi vibe where he aint no Crooked I lyrically but the music had a vibe to it.

theres always gonna be a lane for shyt like that so if he keeps releasing music he'll have a nice fanbase.
 

JustCKing

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:duck:

The whole point of marketing is to get people to buy your product. If that shyt had no effect, there wouldn't be any marketing. You can certainly coerce people into buying your shyt for all kinds of reasons with all kinds of tactics.



That's not the point. The point is when you lie about being independent to sell a grassroots image but in fact you're not. How can you not see how fraudulent that is? That's the perfect example of a person selling narrative instead of music, and that's why hip hop's in the shythole it is now. Because people won't take time to make music that speaks for itself. The rainbow-colored gimmick teeth/lean/whatever new gimmick and the 'independent rap savior' gimmick are really the same bullshyt when it comes down to it.

Marketing is making a product attractive to target demos. It doesn't mean people are going to buy it.

Breh, I know what a plant is. That wasn't the point I was trying to make. Narratives have always been sold over the music. Stans are the ones who create these narratives and hypebeasts have always existed and music rarely speaks for itself in this era.
 

SirBiatch

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Marketing is making a product attractive to target demos. It doesn't mean people are going to buy it.

It's more than that. Which is why marketing has certain guidelines. We all know the public is not savvy and tactics can be predatory.

Breh, I know what a plant is. That wasn't the point I was trying to make. Narratives have always been sold over the music. Stans are the ones who create these narratives and hypebeasts have always existed and music rarely speaks for itself in this era.

nah. The people behind the scenes do. The stans regurgitate the narratives, sometimes word for word.
 

JustCKing

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It's more than that. Which is why marketing has certain guidelines. We all know the public is not savvy and tactics can be predatory.



nah. The people behind the scenes do. The stans regurgitate the narratives, sometimes word for word.

The public is more savvy on marketing tactics now more than ever. Conversations about the roll out of an album would not have even existed before unless you were a part of the street team. Now every fan is a part of the street team via blogs, forums, etc. spreading word and supporting their favorite.

People behind the scenes aren't creating narratives. The narratives are the product of the marketing. If a signed artist appears to be independent and they are having success, the narrative is created based off that. They labels aren't billing them as independent.
 

King Jove

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"nobody knew of this clown before his statement"

you mean black people didn't know of him.

the problem is hip-hop is not primary a hood black thing anymore.

way too many whites and other non-blacks into it now. way too many white washed suburban new blacks who champion anything white people champion now.

rappers like lil xan don't have to come up through the hood now. they can make money, get streams, sell out venues primarily through white people.

look at this shyt.



this is what hip-hop is now.
 
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SirBiatch

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The public is more savvy on marketing tactics now more than ever. Conversations about the roll out of an album would not have even existed before unless you were a part of the street team. Now every fan is a part of the street team via blogs, forums, etc. spreading word and supporting their favorite.

yes and no. In general, of course the public is more savvy to marketing tactics but it's like chasing a moving target - marketing continues to get more savvy and stay several steps ahead.

On the internet like here, yes. We discuss roll outs and such. But offline, especially among casuals, they're not having these convos. You'd be surprised at how many regurgitate label marketing. And the reality is that people accept marketing/narratives not because it makes sense, but simply what is repeated most/ in front of them constantly.


People behind the scenes aren't creating narratives. The narratives are the product of the marketing. If a signed artist appears to be independent and they are having success, the narrative is created based off that. They labels aren't billing them as independent.

cmon breh. You can't possibly believe this. :beli:

I know for a fact that labels/music industry execs create these narratives because I've talked to at least one of them who flat out said it's his job to make sure a certain narrative of Justin Bieber/or whatever act is signed to him is the one fans regurgitate, especially when he's about to do big tours.

When you see stans talking about Kendrick is the greatest rapper ever/in his era/whatever, that's the result of people behind the scenes forcing that narrative. This stuff is not by accident. Drake has people on payroll keeping his narrative up (whatever it needs to be). Might even be the same with Rocky, though Rocky is an underground rapper with a little mainstream success so the machine isn't quite as large for him. The point is - the narratives are generated in-house.
 

JustCKing

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yes and no. In general, of course the public is more savvy to marketing tactics but it's like chasing a moving target - marketing continues to get more savvy and stay several steps ahead.

On the internet like here, yes. We discuss roll outs and such. But offline, especially among casuals, they're not having these convos. You'd be surprised at how many regurgitate label marketing. And the reality is that people accept marketing/narratives not because it makes sense, but simply what is repeated most/ in front of them constantly.




cmon breh. You can't possibly believe this. :beli:

I know for a fact that labels/music industry execs create these narratives because I've talked to at least one of them who flat out said it's his job to make sure a certain narrative of Justin Bieber/or whatever act is signed to him is the one fans regurgitate, especially when he's about to do big tours.

When you see stans talking about Kendrick is the greatest rapper ever/in his era/whatever, that's the result of people behind the scenes forcing that narrative. This stuff is not by accident. Drake has people on payroll keeping his narrative up (whatever it needs to be). Might even be the same with Rocky, though Rocky is an underground rapper with a little mainstream success so the machine isn't quite as large for him. The point is - the narratives are generated in-house.


Labels don't really play up stuff like that. That is what tje stans and media are for. What labels do is damage control or control a narrative with press releases. And yes labels do pay to have things printed up about artists. Calling them a "savior" or something of that nature isn't one of them. The "independent" aspect of marketing has been a gimmick since the 90's. No Limit ran ads with "World's #1 Independent Rap Label". It was an independent label in that everything was pretty much in-house, but Priority was the distributor. Priority had reach becausr an artist could get looks from Priority that say an artist on Suave House or Rap-A-Lot couldn't.

And when you speak about narratives, it is PR campaigning that keeps a brand intact, not some hyperbolic stan level sensationalism likely found on forums i.e. Kendrick Lamar being some savior of rap, Cole being the next Nas, Drake being compared to Jay Z.
 
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