Licensing of Music: Gangstarr, Penguins, and Australian Banks

[newworldafro]

So with the Gangstarr and J Cole track out, I was listening to I think their best album, 1998's Moment of Truth . I don't care your age...this a hip hop masterpiece that you have to check out.

I was reading the comments for "Work",

and someone mentioned Bank of Melbourne ad, and others chimed in...

I found the ad

Not anything unique, but never thought a track like this would find it's way to an Australian bank's commercial. Hip hop is universal and people are listening. Overall just trippy where your music you making might end up 20 years later.

 

[posterchild336]

One of my top 5 albums of all time

 

[Sukairain]

I never heard of them before. It must be a really small time nickel and dime type bank with no nationwide presence. There's four big banks and a couple of midsize ones, everyone I know is with one of those.

Small businesses can afford to take risks with their advertising. When you think about this country, Australia, the target market for a bank is a middle aged cac looking to get a second mortgage to finance the purchase of an investment property. That's what the big four banks go for and they play it safe with their ads. Small time banks must look to pick up business from the little gaps that are left over, I assume. Ethnics and young people. Therefore there's the penguin and the hip hop on the ad.

So I dont think hip hop is universal like that. The fat old middle aged cac would be on some shyt if they heard their bank advertising with a hip hop track, because they don't associate the music with things like seriousness, responsibility, discipline, focus, shyt like that, that you would expect from a bank. They're too ignorant to see that hip hop, at least from that era, was all about those positive character traits

 

[Heafcliffe]

Surprised they used Guru's lyrics. I've noticed the song's beat and maybe the chorus are used in commercials.

 

[BlackDiBiase]

wow beautiful moment, lol at you spotting it from youtube comments.

 

[BlackDiBiase]

wow beautiful moment, lol at you spotting it from youtube comments.

 

[Apollo Kid]

 

[Apollo Kid]