Man I can't go one day without seeing this cheesy azz commercial with this cac Matthew Mcconaughey somehow in deep thought trying to convince sheep to buy a Lincoln MKC. I then checked their sales over the past quarters and they're far behind the others.
I don't even like the Lincoln MKC. But the fact they spending all this money on this commercial and has it airing day in and day out is 
And they always airing it during football games, trying to target a select audience.


And they always airing it during football games, trying to target a select audience.